Gabey Goh
Jan 4, 2016

As mobile ecosystem comes together, Opera Mediaworks seeks to plug the gaps

SINGAPORE - Most people “expect magic” when it comes to mobile marketing, and while it’s starting to come together, it’s not quite there yet, according to Vikas Gulati, Opera Mediaworks’ managing director for Asia.

VIkas Gulati

In an interview with Campaign Asia-Pacific, Gulati pointed out that television, radio and out-of-home advertising has had decades to flourish and establish robust environments.

“In contrast, mobile is still a developing and highly fragmented space that still has room to grow,” he added. “But the biggest change I’ve seen is the fact that in the last year or so, the entire ecosystem is really starting to come together for the first time.”

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