opera mediaworks

Nov 21, 2016

How Disney’s Finding Dory used mobile video to win over Indonesia

CASE STUDY: Disney Pixar’s Finding Dory used an immersive mobile experience to get consumers flocking to the theatres.

Jul 25, 2016

In-app ads and games dominate mobile Asia: Opera Mediaworks

Clickthrough on apps was found to be between 1.3 times to twice as high as mobile web clickthrough in all surveyed countries.

Jun 10, 2016

Mobile ad-blocking has invaded Asia and it's here to stay

Digital practitioners in Asia corroborate the findings of new research showing the region accounts for 93 percent of ad-blocking browser usage.

Jan 25, 2016

7 ways to design better mobile campaigns in 2016

ASIA-PACIFIC - As mobile advertising moves along with the times, simply shrinking your TVC or campaign down to the size of a mobile ad could equate to pouring ad dollars down a drain. Here are some tips for getting the most out of your mobile ad campaigns in 2016.

Jan 4, 2016

As mobile ecosystem comes together, Opera Mediaworks seeks to plug the gaps

SINGAPORE - Most people “expect magic” when it comes to mobile marketing, and while it’s starting to come together, it’s not quite there yet, according to Vikas Gulati, Opera Mediaworks’ managing director for Asia.

Nov 25, 2015

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Asia Pacific (APAC) and Oceania are showing a clear and rapid transition to smartphones, according to a Q3 State of Mobile Advertising study from Opera Mediaworks and the Mobile Marketing Association (MMA). Even in markets where the transition from feature phones to smartphones has been slower (Vietnam, Indonesia and the Philippines), about half of the mobile user base has moved to smartphones. Don't miss the captions (below each image) for more information.