CASE STUDY: Disney Pixar’s Finding Dory used an immersive mobile experience to get consumers flocking to the theatres.
Clickthrough on apps was found to be between 1.3 times to twice as high as mobile web clickthrough in all surveyed countries.
Digital practitioners in Asia corroborate the findings of new research showing the region accounts for 93 percent of ad-blocking browser usage.
ASIA-PACIFIC - As mobile advertising moves along with the times, simply shrinking your TVC or campaign down to the size of a mobile ad could equate to pouring ad dollars down a drain. Here are some tips for getting the most out of your mobile ad campaigns in 2016.
SINGAPORE - Most people “expect magic” when it comes to mobile marketing, and while it’s starting to come together, it’s not quite there yet, according to Vikas Gulati, Opera Mediaworks’ managing director for Asia.
Asia Pacific (APAC) and Oceania are showing a clear and rapid transition to smartphones, according to a Q3 State of Mobile Advertising study from Opera Mediaworks and the Mobile Marketing Association (MMA). Even in markets where the transition from feature phones to smartphones has been slower (Vietnam, Indonesia and the Philippines), about half of the mobile user base has moved to smartphones. Don't miss the captions (below each image) for more information.
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