Gabey Goh
Nov 25, 2015

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Asia Pacific (APAC) and Oceania are showing a clear and rapid transition to smartphones, according to a Q3 State of Mobile Advertising study from Opera Mediaworks and the Mobile Marketing Association (MMA). Even in markets where the transition from feature phones to smartphones has been slower (Vietnam, Indonesia and the Philippines), about half of the mobile user base has moved to smartphones. Don't miss the captions (below each image) for more information.

As of the close of the ...
Despite its inclusion of ...
On a global scale, Android ...
Feature phones are not ...
Among the seven countries ...
Australia has the highest ...
Feature phones fade, but ...
India and Vietnam have a ...
In Australia, the vast ...
Feature phones fade, but ...
Feature phones fade, but ...
The images reveal a ...

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