campaign360

May 7, 2024

Richa Goswami on looking ‘beyond the transaction’ in financial-services marketing

The CMO at Fidelity delves into the role of a CMO in financial services, how a modern marketer should approach digital innovation for consumer-centricity, and successful strategies for talent retention.

May 25, 2023

Ethics or charade? The troubling truth of bluewashing

Emissions are just one part of ESG reality checks, but there are other unsettling ways that companies deceive to appear ethical, threatening trust in corporate social responsibility.

May 17, 2023

Why marketers should take risks and embrace experience-based interactions

CAMPAIGN 360: A expert panel including top CMOs from Mastercard, L'Oreal and Kellogg's speak out on managing the transition to a more experience-based, influencer-driven, tech-enabled marketing model.

May 15, 2023

Campaign360: Highlights

The two-day event in Singapore May 16-17 saw dozens of top marketers sharing insight on brand and customer experiences, AI, and more.

May 8, 2023

Ready to experience Campaign360?

STARTING TOMORROW: The two-day flagship event features dozens of top marketers, in-depth discussions on improving brand experience, a debate on AI, the unveiled CMO Power List, Top 50 Brands by CX, and more.

Jun 17, 2022

What's one thing leaders can do to manage the talent crunch?

CAMPAIGN360: Industry leaders from GroupM, R3, IAS, and more on managing churn in organisations in this volatile environment.