campaign360
Ethics or charade? The troubling truth of bluewashing
Emissions are just one part of ESG reality checks, but there are other unsettling ways that companies deceive to appear ethical, threatening trust in corporate social responsibility.
Why marketers should take risks and embrace experience-based interactions
CAMPAIGN 360: A expert panel including top CMOs from Mastercard, L'Oreal and Kellogg's speak out on managing the transition to a more experience-based, influencer-driven, tech-enabled marketing model.
Campaign360: Highlights
The two-day event in Singapore May 16-17 saw dozens of top marketers sharing insight on brand and customer experiences, AI, and more.
Ready to experience Campaign360?
STARTING TOMORROW: The two-day flagship event features dozens of top marketers, in-depth discussions on improving brand experience, a debate on AI, the unveiled CMO Power List, Top 50 Brands by CX, and more.
What's one thing leaders can do to manage the talent crunch?
CAMPAIGN360: Industry leaders from GroupM, R3, IAS, and more on managing churn in organisations in this volatile environment.
The geography of purpose: To succeed globally, brands need to think locally
These days, consumers expect purposeful marketing to not only be thoughtful, but also relevant to their concerns. When priorities differ between not just regions, but countries, how do brands go about activating purpose-led campaigns with authenticity and emotional resonance?
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