campaign360
What's one thing leaders can do to manage the talent crunch?
CAMPAIGN360: Industry leaders from GroupM, R3, IAS, and more on managing churn in organisations in this volatile environment.
The geography of purpose: To succeed globally, brands need to think locally
These days, consumers expect purposeful marketing to not only be thoughtful, but also relevant to their concerns. When priorities differ between not just regions, but countries, how do brands go about activating purpose-led campaigns with authenticity and emotional resonance?
The future of entertainment: Shopping, seamlessness, and content that traverses geography and languages
Thanks to increased accessibility, fast-developing technology, and a vibrant creator economy, entertainment as we know it is changing rapidly.
Full stream ahead: How brands can capture consumer attention
As changing audience viewing habits give rise to a booming over-the-top video market in Asia, brands have new opportunities to make an impression. A panel from Johnson & Johnson, Unilever and The Trade Desk shared their insights on how marketers can find and reach their target audiences.
Former Visa marketer on skills to survive the talent crunch
Anita Kanal, former VP of customer marketing for Visa, on evergreen skills that survive the talent shortage; and whether talent should be encouraged to move horizontally.
Leveraging esports fandom through storytelling
CAMPAIGN360: Panellists shared strategy tips for brands through authentic content and innovate use of channels.
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