CAMPAIGN360: Panellists shared strategy tips for brands through authentic content and innovate use of channels.
CAMPAIGN 360: CMOs need to contend with the inevitability of the rise of the latest form of the web and be prepared for new business models it throws up, say marketers in the region.
CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.
Campaign's editors pick highlights from the event, which returned to both physical and virtual formats this year.
The flagship industry event follows up yesterday's in-person sessions in Singapore with a full virtual programme today.
According to agency leaders in the region, employers are battling growing wage inflation, a shift of power in the recruitment process, and a stronger demand for flexibility.
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