campaign360

May 12, 2022

Leveraging esports fandom through storytelling

CAMPAIGN360: Panellists shared strategy tips for brands through authentic content and innovate use of channels.

May 12, 2022

Marketers have to overcome resistance from board on Web3 and the metaverse

CAMPAIGN 360: CMOs need to contend with the inevitability of the rise of the latest form of the web and be prepared for new business models it throws up, say marketers in the region.

May 11, 2022

Why marketers are aggressively building in-house teams

CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.

May 10, 2022

Campaign360 2022: Ongoing coverage of sessions

Campaign's editors pick highlights from the event, which returned to both physical and virtual formats this year.

May 10, 2022

Campaign360 continues at 10am SIN/HK

The flagship industry event follows up yesterday's in-person sessions in Singapore with a full virtual programme today.

Apr 13, 2022

As war for talent heats up, adland reviews employee engagement

According to agency leaders in the region, employers are battling growing wage inflation, a shift of power in the recruitment process, and a stronger demand for flexibility.