Staff Reporters
Nov 9, 2020

New Business League: September 2020 report

Isobar, Sapient, Carat, Zenith, Dentsu, BBDO, Dentsu X and PHD are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

New Business League: September 2020 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 1 Ogilvy Huadong Medicine China Project, Evergrande Group China Project, Shinybrands Taiwan Project 65.2 KFC Singapore 63.7 296
2 2 DDB ChengDu TianWei Food Company China, Mengniu Dairy China, Jinro Soju Philippines Project 49.4 Streets Blue Ribbon Australia 47.4 157
3 3 Wunderman Thompson Perfetti van Melle Indonesia, Amway China, AMFI India Project 33.3   32.6 184
4 5 Isobar Panasonic Singapore Project, WKCDA Hong Kong, Acer Incorporated Hong Kong 31.9   31.9 133
5 4 Sapient Mercedes-Benz China Project, Marriott China Project 25.2   25.1 30
6 6 Publicis Nike China, Diageo Taiwan Project, QLD Health and Wellbeing Australia Project 23.5   22.7 126
7 7 VMLY&R adidas-neo China Project,Tesco Malaysia Project, Tohtonku Malaysia Project 21.6 McDonald's Australia digital 18.6 116
8 8 Leo Burnett ChungHwa Telecom Taiwan Project, Citibank Hong Kong Project, Proril Pumps Taiwan Project 18.1 7 Eleven Australia 17.0 112
9 10 Dentsu House Foods Taiwan Project, PT Bank Negara Indonesia Project, UMW Toyota Motor Malaysia Project 18.2 Harman - Jbl & Hk India 17.0 168
10 9 BBDO Seafood Industry Australia, Stake Australia, Weis Australia 16.9 Pag-IBIG Fund Philippines 15.7 97

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 1 Mindshare Amazon Fashion Japan Project, TI Cycles India 54.1 Hong Kong Disneyland APAC 46.2 94
2 2 Wavemaker Cargill India, EasyFlowers Australia, Honda MPE Australia 35.2 ITC India 30.8 53
3 4 Carat A.P. Honda Thailand, Convoy Financial Hong Kong 35.7 Porsche Taiwan 30.5 159
4 3 Zenith GAC FCA China, Hong Kong Disneyland APAC 32.2 Didi China 28.8 38
5 5 MediaCom Uber Global, Xiaomi Global, Tencent Fit China, RoadKing Hong Kong 28.7 Genuine Parts Company Australia 22.9 56
6 6 OMD Vadal Vietnam, SAP India, Danone Malaysia, Wyeth Nutrition Hong Kong 25.8 Carapelli Firenze India 21.5 68
7 9 dentsu X Association of Mutual Funds in India, Pharma Science Australia, Honda Malaysia Project 19.2 Axis Mutual Funds India 11.0 193
8 7 WPP Unilever China 10.0   10.0 1
9 11 PHD LG APAC Project, Mercatus Singapore, Sheraton Macao Hong Kong 23.9 TikTok Global 9.5 66
10 8 Starcom Pharmeasy India, Apica  Group (ANA Oils) India 13.1 Kraft Heinz Global (Non-US) 9.4 41

TOP 10 APAC CREATIVE WINS

AGENCY ACCOUNT AREA
Grey Group Carlsberg Global
Wunderman Thompson Perfetti van Melle Indonesia
Isobar Panasonic Asia Pacific Project Singapore
DDB ChengDu TianWei Food Company China
DDB Mengniu Dairy China
Wunderman Thompson Amway China
Leo Burnett ChungHwa Telecom Project Taiwan
Wunderman Thompson AMFI Project India
72andSunny Freedom Foods Australia
Wunderman Thompson LEGO Project Hong Kong

TOP 10 APAC MEDIA WINS

AGENCY ACCOUNT AREA
Mediacom Uber Global
Starcom Pharmeasy India
Carat A.P. Honda Co., Ltd. Thailand
Wavemaker Cargill India
Carat Convoy Financial Holdings Limited Hong Kong
dentsu X Pharma Science Australia PTY. LTD Australia
dentsu X Honda Malaysia Project Malaysia
PHD LG Project APAC
PHD Mercatus Singapore
Havas Media Transforming Rural India Foundation (TRIF) + Bill Gates Foundation India

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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