Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.
Five APAC markets wlll be among the top 10 contributors of new global adspend dollars over the next three years.
Zenith's game plan in 2018 was to grow business through more diversification while defending its turf and capturing new clients. Read on to see whether it succeeded.
Current CEO for Zenith China will transition into a consultant role for the agency.
The media agency retains its existing markets in EMEA, APAC and Latin America while adding 11 new ones, including Canada, the UK and the US.
TOP OF THE CHARTS: China and India among the nations driving highest growth.
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