A long-time Zenith executive, Wang has picked up awards for the cross-screen planning systems and targeting solutions she has built for clients, and is noted for her decisive and effective leadership
Publicis Groupe agencies BBH and Zenith named global agency partners for an account worth US$73 million.
The review concludes a two-decade relationship between OMD and the pharmaceutical giant.
Domestic holidays are expected to remain popular, while business travel has been slower to bounce back, the report by Zenith says.
While the top of the creative ranking table remains unchanged, the media ranking has a new top dog in R3's latest tally of APAC new business. Zenith, Wavemaker, Dentsu, OMD, Havas Worldwide, Carat, BBDO and MediaCom are among the agencies shifting positions.
Scriven’s people-first approach paid off handsomely for the agency, leading to significant growth in revenue and a diverse and high-performing staff.
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