When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.
TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.
Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.
Five APAC markets wlll be among the top 10 contributors of new global adspend dollars over the next three years.
Zenith's game plan in 2018 was to grow business through more diversification while defending its turf and capturing new clients. Read on to see whether it succeeded.
Current CEO for Zenith China will transition into a consultant role for the agency.
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