Global market will shrink by 9.1% this year, according to Zenith, representing a slightly smaller decline than in 2009.
AGENCY REPORT CARD: See Zenith's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
Publicis Groupe's completion of its blockbuster Epsilon acquisition gave ROI agency Zenith a bigger seat at the table, especially with the Groupe's big global pitches. But was it able to balance this with local wins and keeping existing clients happy?
But Zenith's latest forecast predicts Donald Trump's trade war with China will deliver a 1.1% hit to adspend growth.
When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.
TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.
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