zenith
India, China to lead global FMCG adspend through 2023
TOP OF THE CHARTS: Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith.
Zenith wins Hulu’s US media account, expanding Disney relationship
The account was transitioned from incumbent UM without a review.
Worst-case scenario averted: Forecasters find adspend drop gentler than expected
Robust digital spending fuelled by small businesses propelled growth, leading GroupM, Magna and Zenith to revise their forecasts upward.
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New Business League: October 2020 report
Dentsu, Leo Burnett, PHD, OMD, VMLY&R, BBDO, MediaCom and Starcom are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
New Business League: September 2020 report
Isobar, Sapient, Carat, Zenith, Dentsu, BBDO, Dentsu X and PHD are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
India among fastest-growing markets in video entertainment adspend: Zenith
The agency reveals findings of a report that analysed 10 global markets which contribute to 57% of the global adspends
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