zenith
Why advertisers can't afford to screw up 5G
When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.
Digital advertising to be more than 50% of spend by 2021
TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.
You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast
Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.
Zenith global adspend prediction jumps from 4.0% to 4.7%
Five APAC markets wlll be among the top 10 contributors of new global adspend dollars over the next three years.
Agency Report Card 2018: Zenith
Zenith's game plan in 2018 was to grow business through more diversification while defending its turf and capturing new clients. Read on to see whether it succeeded.
Publicis Media China puts Zenith, Blue449 under Vivian Zhu as CEO
Current CEO for Zenith China will transition into a consultant role for the agency.
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