zenith

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Why advertisers can't afford to screw up 5G
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Aug 21, 2019

Why advertisers can't afford to screw up 5G

When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.

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Digital advertising to be more than 50% of spend by 2021
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Jul 7, 2019

Digital advertising to be more than 50% of spend by 2021

TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.

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You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast
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Jun 10, 2019

You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast

Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.

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Zenith global adspend prediction jumps from 4.0% to 4.7%
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Mar 25, 2019

Zenith global adspend prediction jumps from 4.0% to 4.7%

Five APAC markets wlll be among the top 10 contributors of new global adspend dollars over the next three years.

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Agency Report Card 2018: Zenith
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Mar 19, 2019

Agency Report Card 2018: Zenith

Zenith's game plan in 2018 was to grow business through more diversification while defending its turf and capturing new clients. Read on to see whether it succeeded.

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Publicis Media China puts Zenith, Blue449 under Vivian Zhu as CEO
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Dec 10, 2018

Publicis Media China puts Zenith, Blue449 under Vivian Zhu as CEO

Current CEO for Zenith China will transition into a consultant role for the agency.

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