zenith

Jul 28, 2020

Digital now more than half of global adspend

Global market will shrink by 9.1% this year, according to Zenith, representing a slightly smaller decline than in 2009.

Apr 16, 2020

Zenith gets a bigger seat at Publicis Groupe table

AGENCY REPORT CARD: See Zenith's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

Mar 19, 2020

Agency Report Card 2019: Zenith

Publicis Groupe's completion of its blockbuster Epsilon acquisition gave ROI agency Zenith a bigger seat at the table, especially with the Groupe's big global pitches. But was it able to balance this with local wins and keeping existing clients happy?

Dec 9, 2019

Global adspend to rise by 4% in 2020

But Zenith's latest forecast predicts Donald Trump's trade war with China will deliver a 1.1% hit to adspend growth.

Aug 21, 2019

Why advertisers can't afford to screw up 5G

When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.

Jul 7, 2019

Digital advertising to be more than 50% of spend by 2021

TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.