zenith

Apr 26, 2021

India, China to lead global FMCG adspend through 2023

TOP OF THE CHARTS: Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith.

Dec 15, 2020

Zenith wins Hulu’s US media account, expanding Disney relationship

The account was transitioned from incumbent UM without a review.

Dec 8, 2020

Worst-case scenario averted: Forecasters find adspend drop gentler than expected

Robust digital spending fuelled by small businesses propelled growth, leading GroupM, Magna and Zenith to revise their forecasts upward.

Dec 3, 2020

New Business League: October 2020 report

Dentsu, Leo Burnett, PHD, OMD, VMLY&R, BBDO, MediaCom and Starcom are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

Nov 9, 2020

New Business League: September 2020 report

Isobar, Sapient, Carat, Zenith, Dentsu, BBDO, Dentsu X and PHD are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

Nov 3, 2020

India among fastest-growing markets in video entertainment adspend: Zenith

The agency reveals findings of a report that analysed 10 global markets which contribute to 57% of the global adspends