Zenith went from surviving to thriving by pivoting its entire business strategy, which paid off in record revenue and lit the way for the next generation.
Ogilvy and Mindshare dominate Agency of the Year Greater China awards with a combined 24 wins, while Dentsu bounces back with an impressive 17 metals.
Vacharanetr’s innovative approach has reshaped the Groupe’s media strategies to meet modern demands, winning big pitches and driving exponential growth.
US allocated lion’s share of business.
Richard Kirk will lead strategy alongside Geoff De Burca.
Publicis Groupe and Havas post year-on-year growth.
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