EXCLUSIVE RESEARCH: As more governments around the world set targets to phase out petrol and diesel cars, automotive manufacturers have been forced to accelerate the move towards electric vehicles. Campaign explores how the auto industry is retooling its marketing to keep pace.
EXCLUSIVE RESEARCH: Telco companies across the region have been heavily investing in 5G. Campaign explores the repercussions on agency billings and broader marketing.
RGA makes strides with a series of major wins while OMD picks up a few ANZ businesses to climb three spots. Plus, see the top 10 APAC wins.
R3's Integration 2030 study explores the factors that are moving brands toward new agency models and integrating services.
Wunderman Thompson, MediaCom, BBH, Havas Media, BBDO and Dentsu X are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
Chinese brands work with 30% more partner agencies than the global average, with ecommerce and field marketing (CRM, promotion, activation, events) taking precedence.
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