r3
Pitch consultants respond to 'pay-to-play' criticism: Don't 'lump all intermediaries in one bucket'
Industry body VoxComm said the rise of this model puts agency-client relationships at risk.
'The holding company model has been broken for a long time': MediaSense CEO
Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.
MediaSense buys R3 as it eyes global client opportunities in creative
The change impacts APAC markets, including Singapore, New Delhi, Jakarta, Hong Kong, and Sydney, while R3 China will continue to operate as a MediaSense affiliate.
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80% of brands worried about agency use of gen AI, WFA survey finds
Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.
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China's marketers work with average of over 12 agencies for competitive edge
In China's competitive landscape and an economy where every marketing dollar counts, measurable ROI and effectiveness outweigh awards and accolades, or local versus multinational status, in agency-client relationships.
How to optimise your investments in Asia’s complex influencer ecosystem
Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.
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