SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process.
CAMPAIGN MEMBER EXCLUSIVE: Expect a surge of pitching in Asia-Pacific, says R3, with more integrated pitches in EMEA and more indies at the table in the US.
Creative new business fell 12.6% globally in 2020, according to R3's year-end wrapup, with an overall increase in media business partially offsetting the decline. See which agencies and holding groups won the most.
Seven creative agencies and five media agencies shift positions right at the finish line, in R3's final tally of APAC new business in 2020. Plus, see the top 10 APAC wins from December.
Carat, Havas, Leo Burnett, Publicis, Sapient, Starcom and WPP shift positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins in media and creative.
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