r3
Channeling pandemic headwinds into effective marketing tailwinds
SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process.
Why 2021 will be a year to watch for pitches globally
CAMPAIGN MEMBER EXCLUSIVE: Expect a surge of pitching in Asia-Pacific, says R3, with more integrated pitches in EMEA and more indies at the table in the US.
Global new business declined 5.8% in 2020, with media offsetting creative losses: R3
Creative new business fell 12.6% globally in 2020, according to R3's year-end wrapup, with an overall increase in media business partially offsetting the decline. See which agencies and holding groups won the most.
New Business League: December 2020 report
Seven creative agencies and five media agencies shift positions right at the finish line, in R3's final tally of APAC new business in 2020. Plus, see the top 10 APAC wins from December.
New Business League: November 2020 report
Carat, Havas, Leo Burnett, Publicis, Sapient, Starcom and WPP shift positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins in media and creative.
Campaign unveils Advertising Intelligence global agency business performance tool
AI is Campaign's first global product.
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