The South Asia chief executive officer of Wavemaker has a freewheeling chat with Campaign India about the operations in India, the role of AI, doubts about it being a media specialist agency and more...
R3’s seventh China PR Scope Study found that 43% of marketing and PR teams of over 100 brands in China experienced integration in the past year. Get all the details here.
Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.
Q4 2022: As energy prices skyrocket and half the world enters a third winter with Covid, Campaign explores how brands are investing in and adopting new advertising strategies in the face of an impending recession.
In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.
Dentsu, Wunderman Thompson, OMD and Dentsu X are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
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