Lemonade’s managing director Ruhana DaSilva will lead the expanded Isobar team and report to Kien Eng Tan, CEO of Dentsu Malaysia.
AGENCY REPORT CARD: The Dentsu agency known for its creative technical wizardry held its own business-wise in 2020. But has it lost a step? And how does it fit into a rapidly changing Dentsu?
2020 validated Isobar's technical chops, especially with ecommerce, and the agency returned to form in terms of new business. But has it lost a step when it comes to melding creativity with technology?
Amicus, Davanti, DWA and Gyro are folded into Merkle Australia, while CX consultancy Accordant is integrated with Isobar.
The former global chief creative officer for Isobar is part of a "huge bet" McCann Worldgroup says it is placing on MRM being a bigger force.
Dentsu, Leo Burnett, PHD, OMD, VMLY&R, BBDO, MediaCom and Starcom are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
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