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Will Isobar recapture its creative-technical mojo?
AGENCY REPORT CARD: The Dentsu agency known for its creative technical wizardry held its own business-wise in 2020. But has it lost a step? And how does it fit into a rapidly changing Dentsu?
Agency Report Card 2020: Isobar
2020 validated Isobar's technical chops, especially with ecommerce, and the agency returned to form in terms of new business. But has it lost a step when it comes to melding creativity with technology?
Dentsu consolidates more Australian operations into Merkle and Isobar
Amicus, Davanti, DWA and Gyro are folded into Merkle Australia, while CX consultancy Accordant is integrated with Isobar.
MRM nabs former Isobar global CCO Ronald Ng
The former global chief creative officer for Isobar is part of a "huge bet" McCann Worldgroup says it is placing on MRM being a bigger force.
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New Business League: October 2020 report
Dentsu, Leo Burnett, PHD, OMD, VMLY&R, BBDO, MediaCom and Starcom are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
New Business League: September 2020 report
Isobar, Sapient, Carat, Zenith, Dentsu, BBDO, Dentsu X and PHD are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
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