isobar

Mar 11, 2021

Dentsu Malaysia to merge Lemonade into Isobar

Lemonade’s managing director Ruhana DaSilva will lead the expanded Isobar team and report to Kien Eng Tan, CEO of Dentsu Malaysia.

Feb 10, 2021

Will Isobar recapture its creative-technical mojo?

AGENCY REPORT CARD: The Dentsu agency known for its creative technical wizardry held its own business-wise in 2020. But has it lost a step? And how does it fit into a rapidly changing Dentsu?

Feb 9, 2021

Agency Report Card 2020: Isobar

2020 validated Isobar's technical chops, especially with ecommerce, and the agency returned to form in terms of new business. But has it lost a step when it comes to melding creativity with technology?

Jan 27, 2021

Dentsu consolidates more Australian operations into Merkle and Isobar

Amicus, Davanti, DWA and Gyro are folded into Merkle Australia, while CX consultancy Accordant is integrated with Isobar.

Dec 10, 2020

MRM nabs former Isobar global CCO Ronald Ng

The former global chief creative officer for Isobar is part of a "huge bet" McCann Worldgroup says it is placing on MRM being a bigger force.

Dec 3, 2020

New Business League: October 2020 report

Dentsu, Leo Burnett, PHD, OMD, VMLY&R, BBDO, MediaCom and Starcom are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.