isobar
As Isobar’s focus evolves, how is growth affected?
AGENCY REPORT CARD: The Dentsu agency continues to hunt for a sense of identity, with its focus in 2021 on building out its brand-experience credentials. But how did business fare?
Agency Report Card 2021: Isobar
The Dentsu agency continues to hunt for a sense of identity, with its focus in 2021 on building out its brand-experience credentials. But business, especially new wins, didn’t keep pace.
Cindy Lee promoted to president of Isobar China
CEO Tammy Sheu will now focus on broader responsibilities as COO of the Creative Service Line.
Creative Minds: Yiqing Chi
In the second edition of our new series, we get to know a young Dentsu China video producer through her answers to 11 questions. Find out how she got the nickname 'warm', the craziest thing she's ever done and why you might find her dancing in the streets.
Dentsu Australia merges Isobar under Merkle and BWM
Five months after growing Isobar's offering in Australia with the addition of Accordant, the agency has become the latest target of consolidation.
Dentsu Malaysia to merge Lemonade into Isobar
Lemonade’s managing director Ruhana DaSilva will lead the expanded Isobar team and report to Kien Eng Tan, CEO of Dentsu Malaysia.
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