Publicis Collective and IPG Health both enter the rankings for the first time in 2023 while BBDO and Spark Foundry also make gains.
OMG agencies climb up the media rungs, while Ogilvy and Dentsu Creative narrow the gap in creative rankings.
Saatchi & Saatchi and Leo Burnett have landed the biggest client wins to lead the creative new business table while Mindshare and Wavemaker have racked up the most wins to lead media agencies in the earliest months of the year.
Top-placed OMD registered 37 wins in January-February media table.
Campaign AI data suggests 2022 was a slower year for new business in APAC, with total win revenue dropping 21%.
Meanwhile, WPP agencies continue to dominate the creative league.
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