Substantial investment was made to strengthen and stabilise Carat in 2020, despite all the internal and external challenges faced by its parent company. Did it succeed in riding out the storm?
US CEO Angela Steele and global CSO Sean Healy dive into the media agency’s repositioning and new planning process, “designing for humans.”
The food and drinks giant is reviewing its agency roster as it looks to cut marketing costs and consolidate its portfolio.
Dentsu, Leo Burnett, PHD, OMD, VMLY&R, BBDO, MediaCom and Starcom are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
Isobar, Sapient, Carat, Zenith, Dentsu, BBDO, Dentsu X and PHD are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.
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