Carat retained the domestic appliances business, which was sold to PE firm Hillhouse Capital in March.
The new offering will tap the expertise of some 2,000 people already working on health-related business across the network’s agency brands.
AGENCY REPORT CARD: Carat underwent a "dramatic and substantial" repositioning of its brand and planning approach in 2020 as it attempted to stabilise and strengthen in the face of internal and external challenges faced by its parent company.
Dentsu executive replaces replaces Fiona Johnston, who was promoted to an international role as global chief growth officer, Mediabrands.
Substantial investment was made to strengthen and stabilise Carat in 2020, despite all the internal and external challenges faced by its parent company. Did it succeed in riding out the storm?
US CEO Angela Steele and global CSO Sean Healy dive into the media agency’s repositioning and new planning process, “designing for humans.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins