AGENCY REPORT CARD: Dentsu’s lead media agency Carat managed to see out the worst of the storm in 2020 backed by a new group-level media CEO in Prerna Mehrotra, but other measures suggested an agency struggling for serious traction.
Dentsu’s leading media agency spent much of 2021 defending existing accounts and therefore lost its way with new business wins, even as it showed average drive with innovations and creative output.
The roles are new to the Dentsu-owned agency.
Mike Law, formerly head of Dentsu media investment arm Amplifi, takes over Janaury 1, as Steele moves to an as-yet unnamed role reporting to Arthur Sadoun.
EXCLUSIVE: Client cites sustainability commitments in renewing the bank's remit for media planning, buying and strategy across global markets.
While the top of the creative ranking table remains unchanged, the media ranking has a new top dog in R3's latest tally of APAC new business. Zenith, Wavemaker, Dentsu, OMD, Havas Worldwide, Carat, BBDO and MediaCom are among the agencies shifting positions.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins