carat

Apr 12, 2022

Can Carat restore its lustre?

AGENCY REPORT CARD: Dentsu’s lead media agency Carat managed to see out the worst of the storm in 2020 backed by a new group-level media CEO in Prerna Mehrotra, but other measures suggested an agency struggling for serious traction.

Feb 28, 2022

Agency Report Card 2021: Carat

Dentsu’s leading media agency spent much of 2021 defending existing accounts and therefore lost its way with new business wins, even as it showed average drive with innovations and creative output.

Jan 13, 2022

Carat bolsters strategy with pair of senior hires

The roles are new to the Dentsu-owned agency.

Dec 1, 2021

Carat names new US CEO as Angela Steele moves to global Publicis role

Mike Law, formerly head of Dentsu media investment arm Amplifi, takes over Janaury 1, as Steele moves to an as-yet unnamed role reporting to Arthur Sadoun.

Oct 12, 2021

Dentsu defends Stanchart global media review, wins five-year extension

EXCLUSIVE: Client cites sustainability commitments in renewing the bank's remit for media planning, buying and strategy across global markets.

Sep 9, 2021

APAC New Business League: July 2021 report

While the top of the creative ranking table remains unchanged, the media ranking has a new top dog in R3's latest tally of APAC new business. Zenith, Wavemaker, Dentsu, OMD, Havas Worldwide, Carat, BBDO and MediaCom are among the agencies shifting positions.