Staff Reporters
Dec 3, 2020

New Business League: October 2020 report

Dentsu, Leo Burnett, PHD, OMD, VMLY&R, BBDO, MediaCom and Starcom are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

New Business League: October 2020 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 1 Ogilvy SK Magaic Malaysia, Shangahi Rongtai China project, Ti Cycles India 69.0 KFC Singapore 67.2 321
2 2 DDB J&J Australia, Farmlands New Zealand project 53.7 Streets Blue Ribbon Australia 51.7 177
3 3 Wunderman Thompson Mengniu China, ALDI China project, TaiKang China project 37.8   36.8 206
4 4 Isobar China Resources project, iQiyi China project, KFC China project 34.2   33.9 146
5 5 Sapient Mercedes-Benz China Project, Marriott China Project 25.9   25.8 34
6 6 Publicis Buick China project, CITIC China project, Diageo-Morton Cadet China project 25.6   24.8 136
7 9 Dentsu LG China project, Huawei China, Master Kong China 22.3 Harman - Jbl & Hk India 21.0 184
8 7 VMLY&R ESHR Thailand project, Asia Pulp & Paper-Paseo Indonesia project, Karakakoa Indonesia project 21.8 McDonald's Australia digital 18.8 125
9 10 BBDO Google Australia, iNova Pharmaceuticals Australia, Seafood Industry Australia 19.5 Pag-IBIG Fund Philippines  18.4 107
10 8  Leo Burnett VW China project, HBF Health Insurance Western Australia, AG&P India 19.1 7 Eleven Australia 18.0 123

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 1 Mindshare Oppo (Planning) China, L'Oreal Taiwan, China Sports Lottery China Project 72.3 Nestlé China 57.2 120
2 2 Wavemaker ZYBang China, Beijing Auto China, Zee Entertainment Enterprises India 46.5 Westpac Australia 38.3 68
3 3 Carat McDonald's China Buying, Pandora China, Hilton China 41.1 Porsche Taiwan 35.8 164
4 4 Zenith Nestle Taiwan, DS Auto China, Pfizer Taiwan 38.9 Didi China 35.6 48
5 5 MediaCom Monster China, Pandora Hong Kong, Smartfren Indonesia Digital 33.2 Hilton China 27.1 82
6 9 PHD SVW China, Swisse Thailand, Taiwan Pay Taiwan 44.1 TikTok Global 26.7 76
7 7 dentsu X Nestlé China, ByteDance China, Kuayue Express China 26.7 Axis Mutual Funds India 18.5 198
8 6 OMD Bank Jago Indonesia, ADIO Israel, Valda (Inova Pharma) Vietnam 26.0 McDonald's China Buying 16.5 76
9 10 Starcom McDonald's Taiwan, Tencent China, Miele Australia 15.3 Kraft Heinz Global (Non-US) 11.1 49
10 8 WPP Unilever China 10.0   10.0 1

TOP 10 APAC CREATIVE WINS (October)

AGENCY ACCOUNT AREA
Dentsu LG project China
Dentsu Huawei China
M&C Saatchi Big W Australia
BBDO Google Australia
Cummins & Partners Energy Australia Australia
Ogilvy SK Magic Malaysia
Cummins & Partners Nufarm Australia
DDB J&J Australia
Cummins & Partners Klorane Australia
Publicis Buick project China

TOP 10 APAC MEDIA WINS (October)

AGENCY ACCOUNT AREA
PHD SVW China
Mindshare Oppo (planning) China
Wavemaker ZYBang China
dentsu X Nestle China
Carat McDonald's (buying) China
Spark Foundry Westpac Australia
Dentsu Red Star Heineken brands Global ex France
Mindshare L'Oreal Taiwan Taiwan
Starcom McDonald's Taiwan
Carat Pandora China

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

This article was edited after its initial publication. R3 adjusted the media table, impacting the posiitons of MediaCom and PHD.

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