Faaez Samadi
Jun 11, 2019

Football boots rival sports into touch

F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.

France, winners of the 2018 FIFA World Cup in Russia (Source: Elmar Kremser/Sven Simon/Sven Simon/DPA Picture-Alliance)

CATEGORY ANALYSIS SPORTS PROPERTIES 

For all the diversity of cultures, languages, interests and expectations across Asia-Pacific, when it comes to sports there continues to be a clear consensus champion in Asia’s Top 1000 Brands 2019 football.

How else to explain the FIFA World Cup as the highest-ranking sports franchise once again, at 54th position this year, followed by the English Premier League EPL in the 101st spot Clearly...

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