basketball

Jul 30, 2019

Game on: Local v. international sports leagues in Asia

Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?

Jun 11, 2019

Football boots rival sports into touch

F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.

Dec 21, 2017

Nike & BBH move from stadiums to ‘hyper’ courts

Award-winning ‘Unlimited’ campaign is followed up with another based in the Philippines.

Oct 10, 2017

Rakuten signs content and marketing deal with NBA

The Japanese ecommerce firm will have exclusive distribution rights for live games in Japan.

Nov 1, 2013

Adidas immortalises fans' defeat at hands of NBA star Dwight Howard

MANILA - When NBA player Dwight Howard visited the Philippines, Adidas created a one-of-a-kind 'autograph' session for fans.

Jan 14, 2013

Chinese sportswear brand Peak signs NBA player Tony Parker

HONG KONG - Peak Sport Products has signed an endorsement agreement with Tony Parker, a four-time NBA All-Star and point guard for the San Antonio Spurs.