basketball

Nov 17, 2022

Jordan's 'Air Historian' chronicles 25 years of flight inspiration in China

What Mars Blackmon did for Air Jordan in the US, W+K Shanghai's new character does just as effectively in China, tapping comic, sports and cultural legends to celebrate the brand's raw inspirational power.

Oct 27, 2022

The star of this half-time basketball show is…. a cleaning equipment

For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.

May 19, 2022

Hennessy and NBA give tattered basketball court a makeover

INSPIRATION STATION: To mark a new partnership between the two brands, Hong Kong-based artist Taxa was commissioned to produce a large graffiti piece in Tsing Yi Estate.

Jul 30, 2019

Game on: Local v. international sports leagues in Asia

Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?

Jun 11, 2019

Football boots rival sports into touch

F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.

Dec 21, 2017

Nike & BBH move from stadiums to ‘hyper’ courts

Award-winning ‘Unlimited’ campaign is followed up with another based in the Philippines.