Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?
F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.
Award-winning ‘Unlimited’ campaign is followed up with another based in the Philippines.
The Japanese ecommerce firm will have exclusive distribution rights for live games in Japan.
MANILA - When NBA player Dwight Howard visited the Philippines, Adidas created a one-of-a-kind 'autograph' session for fans.
HONG KONG - Peak Sport Products has signed an endorsement agreement with Tony Parker, a four-time NBA All-Star and point guard for the San Antonio Spurs.
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