The National Basketball Association (NBA) has rolled out a brand campaign in India featuring brand ambassador Ranveer Singh.
What Mars Blackmon did for Air Jordan in the US, W+K Shanghai's new character does just as effectively in China, tapping comic, sports and cultural legends to celebrate the brand's raw inspirational power.
For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.
INSPIRATION STATION: To mark a new partnership between the two brands, Hong Kong-based artist Taxa was commissioned to produce a large graffiti piece in Tsing Yi Estate.
Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?
F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.
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