Clement Gallet and Raphaël Rodriguez talk Campaign through the making of this year’s John Lewis Christmas campaign.
The image was an outtake from retailer's Clothing and Home Christmas ad by Mother London.
Is the ad industry losing sight of its raison d’être by focusing too much on purpose and causes that are not relevant either to it or consumers, or should it double down on becoming a positive force for change when it comes to the planet’s future?
Uncommon Creative Studio captured the moment the basketball legend and NBA icons shared a game with local Parisian streetballers on a makeshift court in a disused bank.
Hein Schumacher says purpose is not relevant to every Unilever brand.
Bartle Bogle Hegarty created the campaign.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins