Imogen Watson

Irish agency recreates The Banshees of Inisherin as 8-bit arcade game
1 day ago
Imogen Watson

Irish agency recreates The Banshees of Inisherin as ...

The video game has been created by the Irish-founded agency to celebrate St Patrick's Day.

Should adland feature an 'automation-first' mindset?
The Information
Mar 3, 2023
Imogen Watson

Should adland feature an 'automation-first' mindset?

Campaign UK poses the question to the industry and ChatGPT itself.

Burberry's return to British eccentricity defies ‘reblanding’ trend
Feb 10, 2023
Imogen Watson

Burberry's return to British eccentricity defies ...

The luxury fashion house revealed a modernised logo.

Sony entices new players with global #LiveFromPS5 campaign
Feb 1, 2023
Imogen Watson

Sony entices new players with global #LiveFromPS5 ...

Sony mimics a breaking-news channel to showcase some of its better-known PS5 games, including by apparently smashing a giant axe into the concrete of London's Southbank.

British Army recruitment drive champions soldiers' empathy
Jan 2, 2023
Imogen Watson

British Army recruitment drive champions soldiers' ...

Created by Accenture Song, 'The flood' is the second instalment of 'Nothing can do what a soldier can do'.

Premier League kicks off creative account review
Dec 11, 2022
Imogen Watson

Premier League kicks off creative account review

Incumbent FCB Inferno is repitching.

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