Staff Reporters
May 19, 2022

Hennessy and NBA give tattered basketball court a makeover

INSPIRATION STATION: To mark a new partnership between the two brands, Hong Kong-based artist Taxa was commissioned to produce a large graffiti piece in Tsing Yi Estate.

Hennessy and NBA give tattered basketball court a makeover

One wouldn’t immediately associate Hennessy with basketball, but the brand recently joined hands with NBA, marking the association’s first-ever partnership with a spirit brand. To celebrate the coming together of both brands, the global ‘Hennessy in the Paint’ campaign was launched in Asia, specifically in Hong Kong’s Tsing Yi Estate basketball court.

People’s Place, Hong Kong art group HKwalls, and Hong Kong-based street artist Taxa were roped in to produce a colour graffiti piece on the grounds of the basketball court. The Tsing Yi Estate basketball court was chosen for the makeover as it had been suffering from dilapidating coatings and stumbling flooring after years of service.

Taxa applied blue, peach, pink and turquoise colours in the piece. He also painted a pair of arms on a huge canvas that extends to the edge of the court.

Here are images of the finished piece:




 




You've arrived at Inspiration Station, a weekly look at imaginative and artistic work from creators of all kinds across Asia-Pacific. Step off for a minute to recharge your creative batteries and find inspiration for that next big idea of yours further down the track.

 

Related Articles

Just Published

3 hours ago

Tech MVP 2022: Felix Chang, Digitas

MOST VALUABLE PROFESSIONAL: A perfect mix of pioneer, educator and problem-solver, the Digitas Taiwan GM and his technology solutions have raised the games of the stakeholders he works with.

5 hours ago

Andy Ho promoted to Publicis China's first chief ...

The former global client partner will have a wide mandate, including managing the recently acquired Wiredcraft team.

5 hours ago

Mindshare Australia to launch inclusion private ...

A selection of digital partners chosen to support communities that are often underrepresented in Australian media populate this marketplace.

14 hours ago

Will you listen to stock market advice from a rapper?

That's what Anand Rathi, a financial services firm in India hopes with this quirky campaign, starring its own leaders.