alcohol

Jan 6, 2022

Pernod Ricard's weak shot of responsible drinking

AD NUT's RANT OF THE WEEK: The alcobev giant's simplistic social campaign encouraging people to drink responsibly feels as flat as a flute of champagne you forgot about on New Year's Eve.

Oct 29, 2021

UK ad watchdog finds alcohol ads could be targeting children on social media

ASA report used data from Facebook, Instagram, Snapchat, Twitter and YouTube.

Sep 15, 2021

Agencies sign ‘world-first’ standards to prevent alcohol marketing by influencers reaching kids

Standards drawn up by International Alliance for Responsible Drinking have been signed by 13 agencies.

Sep 3, 2021

How Alpine imagery is helping Heineken engage Asian consumers around wheat beer Edelweiss

The global director of international beers at Heineken on the launch of Edelweiss in Asia, and why Asian consumers are drawn to the fantasies evoked by mountain imagery.

Dec 15, 2020

Thai Health Promotion Foundation and Leo Burnett discourage alcohol gifting

Alcohol may not be the perfect gift for those you care about. Also, delayed punchline ads may not be the perfect way to make an impact.

Aug 13, 2020

The pandemic is no reason for daily drinking

A new campaign by Australia’s Alcohol and Drug Foundation warns that a cheeky glass or two every night could spiral into a post-lockdown habit.