Shortlist comprised Wavemaker Global, iProspect and Zenith.
Campaign created by Wieden & Kennedy.
In a rare move, the AA, ISBA and IPA have jointly denounced the plan.
Brands have to make concessions when working with the world’s biggest stars.
If you can do a dry January, maybe you can do a dry 2023.
The CMO role has been resurrected after it was shelved in 2019.
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