alcohol

Dec 15, 2020

Thai Health Promotion Foundation and Leo Burnett discourage alcohol gifting

Alcohol may not be the perfect gift for those you care about. Also, delayed punchline ads may not be the perfect way to make an impact.

Aug 13, 2020

The pandemic is no reason for daily drinking

A new campaign by Australia’s Alcohol and Drug Foundation warns that a cheeky glass or two every night could spiral into a post-lockdown habit.

May 21, 2020

How have alcohol brands adapted to life in lockdown?

In the absence of pubs and festivals, booze brands have had to seek out new ways of reaching consumers.

Feb 25, 2020

'Go ahead, drink and drive' urges Heineken

Publicis Singapore campaign puts beer fridges in parking lots. What could possibly go wrong?

Dec 8, 2019

Advertising's alcohol dilemma: how not to be merry at Xmas

Havas Media UK CEO Matt Adams got a big response this summer when he wrote about giving up alcohol. Now he returns to the subject as Christmas looms.

Oct 7, 2019

Sprite mixes it up in China with 'alternative' couples... maybe.

Ad for new baijiu-flavoured drinks featuring a male couple reads, “People say we can’t, but I say no! Maybe!”