The Big Game is no longer the idea — it’s the amplifier.
Latest
Innocean renews global media mandate with Havas
Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.
Campaign Asia-Pacific launches Media Awards for 2026
Open to agencies, media owners, platforms, technology companies and brand organisations operating across APAC.
The LLM ad wars have begun and Google isn’t blinking
ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.
Jeff Bezos-owned Washington Post to lay off more than 300 journalists
Nearly a third of the newsroom will be affected, including the APAC editor and much of the international desk.
Arthur Sadoun on Publicis’ growth, sector woes and why neglecting talent is ‘kiss of death’
CEO talks to Campaign after increasing revenue and margin.
Welcome to the new Campaign Asia-Pacific
A slick design and a sharper editorial focus and with it, a renewed commitment to analysis-led journalism, alongside the launch of Asia Roars and Campaign Red.
Japan: the art of making things too well
Japanese brands are engineered on a philosophy where nothing is accidental and everything earns its place. In a world addicted to disruption, is that discipline perched on a knife-edge?
Creative Minds: Bobo Wu on 32-hour shifts and learning when to stop
The creative partner at The 25s looks back on a 32-hour pitch, bad grades, good design and knowing when enough is enough.
Indonesia’s Eid bonus uncertainty lingers in 2026 amid distinct gender spending splits
EXCLUSIVE: THR, Indonesia’s statutory Eid bonus, will be used differently by men and women this Ramadan, according to YouGov data shared with Campaign, even as essentials remain a priority for most households.
Principal media to become a ‘business mainstay’ in 2026 as marketers trade transparency for certainty: Forrester
Principal media’s growth is spurred on by budget cuts and shortening CMO tenures.
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Xiaomi sacks staff and penalises executives after a KOL tie-up triggers fan backlash
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Dentsu shares slump 11% as buyers walk away from sale of international unit
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Labubu, the art toy craze and why grown-ups can’t get enough
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Marriott Bonvoy makes loyalty feel intuitive in new brand spot
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VCCP acquires GOVT and merges Singapore operations to form GOVT VCCP
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Philippines follows Indonesia, Malaysia to ban Grok over AI deepfakes
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The Work
Apple’s 2026 Lunar New Year film
Appleās ninth Shot on iPhone Lunar New Year film is a gentle story of routine, companionship and return.
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