The star of this half-time basketball show is…. a cleaning equipment
For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.
Hennessy and NBA sail through London on floating basketball court
Rapper AJ Tracey will make an appearance at the opening ceremony.
Hennessy and NBA give tattered basketball court a makeover
INSPIRATION STATION: To mark a new partnership between the two brands, Hong Kong-based artist Taxa was commissioned to produce a large graffiti piece in Tsing Yi Estate.
SCMP ties up with NBA Top Shot maker for NFT foray
Under the name Artifacts by SCMP, the publisher is introducing both an NFT series drawing on its 118-year-deep media archive and a metadata standard that aims to add context to historical NFTs.
Nike and Wieden and Kennedy unveil tribute to Kobe Bryant
Rapper Kendrick Lamar tells world to ‘be better’ in tribute to NBA superstar.
Microsoft to put fans in NBA courtside seats, virtually
Hundreds of fans will appear live at ESPN Wide World of Sports Complex.
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