nba
How sports luxury became an inevitable evolution
As luxury and sports brands increasingly team up, we look at how luxury is losing its barriers and being redefined by new ideals, particularly those of younger and Asian consumers.
Game on: Local v. international sports leagues in Asia
Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?
Football boots rival sports into touch
F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.
Philippines' top 100 brands for 2018
Consumer goods and local brand favourites rank more highly in this growing market, though big electronics names still dominate
Rakuten signs content and marketing deal with NBA
The Japanese ecommerce firm will have exclusive distribution rights for live games in Japan.
Twitter signs livestreaming deal with NBA in Philippines
The partnership marks the platform's first time selling ads for live sports in Asia.
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