nba

Feb 13, 2020

How sports luxury became an inevitable evolution

As luxury and sports brands increasingly team up, we look at how luxury is losing its barriers and being redefined by new ideals, particularly those of younger and Asian consumers.

Jul 30, 2019

Game on: Local v. international sports leagues in Asia

Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?

Jun 11, 2019

Football boots rival sports into touch

F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.

Jul 16, 2018

Philippines' top 100 brands for 2018

Consumer goods and local brand favourites rank more highly in this growing market, though big electronics names still dominate

Oct 10, 2017

Rakuten signs content and marketing deal with NBA

The Japanese ecommerce firm will have exclusive distribution rights for live games in Japan.

Dec 2, 2016

Twitter signs livestreaming deal with NBA in Philippines

The partnership marks the platform's first time selling ads for live sports in Asia.