nba

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Hennessy and NBA give tattered basketball court a makeover

INSPIRATION STATION: To mark a new partnership between the two brands, Hong Kong-based artist Taxa was commissioned to produce a large graffiti piece in Tsing Yi Estate.

Nov 23, 2021

SCMP ties up with NBA Top Shot maker for NFT foray

Under the name Artifacts by SCMP, the publisher is introducing both an NFT series drawing on its 118-year-deep media archive and a metadata standard that aims to add context to historical NFTs.

Aug 24, 2020

Nike and Wieden and Kennedy unveil tribute to Kobe Bryant

Rapper Kendrick Lamar tells world to ‘be better’ in tribute to NBA superstar.

Jul 30, 2020

Microsoft to put fans in NBA courtside seats, virtually

Hundreds of fans will appear live at ESPN Wide World of Sports Complex.

Feb 13, 2020

How sports luxury became an inevitable evolution

As luxury and sports brands increasingly team up, we look at how luxury is losing its barriers and being redefined by new ideals, particularly those of younger and Asian consumers.

Jul 30, 2019

Game on: Local v. international sports leagues in Asia

Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?