As luxury and sports brands increasingly team up, we look at how luxury is losing its barriers and being redefined by new ideals, particularly those of younger and Asian consumers.
Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?
F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.
Consumer goods and local brand favourites rank more highly in this growing market, though big electronics names still dominate
The Japanese ecommerce firm will have exclusive distribution rights for live games in Japan.
The partnership marks the platform's first time selling ads for live sports in Asia.
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