spirits

Jul 10, 2019

Carlsberg commercial chief: 'Asia is not following, it's leading'

In her last few months before leaving the group for Beam Suntory, Jessica Spence discusses global drinking trends, the changing role of agencies and Asia's still-unrecognised role in global business.

Mar 21, 2013

Funglian Group appoints Leo Burnett to handle two Chinese spirits brands

BEIJING - Funglian Group, a subsidiary of Legend Holdings, has appointed Leo Burnett to handle the Ban Cheng Shao (板城烧锅酒) and Wen Wang Gong (文王贡酒) spirits brands in China.

Jun 30, 2010

CASE STUDY: Johnnie Walker inspires progress in young Chinese men

Johnnie Walker wanted to make the global brand promise real and relevant to young Chinese men.

Jun 29, 2010

Spirits: Working with diversity across Asia's alcohol brands

Varying levels of maturity and regulation require acute sensitivity from alcohol brands, and experiential work outlining the finer points of drinking is a growing trend.