Jessica Spence is used to watching American and western Europeans’ “eyes light up” when she talks to them about China’s digital ecosystem, including the ways customers engage with brands through mobile and the closely linked social media and ecommerce systems.
“They’ve never seen anything like it,” explains the chief commercial officer for Carlsberg, speaking to Campaign at Rise conference in Hong Kong. With the brand for seven years, Spence has spent four of those living...
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