New work by Clemenger BBDO Melbourne and Victoria Bitter will have people wishing for sunny days ahead.
It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.
'Yet here I am', the brand proclaims in a Publicis Communications campaign that hinges on the beer's origins.
ASIA'S TOP 1000 BRANDS: But Thai consumers are still less likely to recognise and support established Thai brands much differently from global competitors.
In the absence of pubs and festivals, booze brands have had to seek out new ways of reaching consumers.
Publicis Singapore campaign puts beer fridges in parking lots. What could possibly go wrong?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins