'Yet here I am', the brand proclaims in a Publicis Communications campaign that hinges on the beer's origins.
ASIA'S TOP 1000 BRANDS: But Thai consumers are still less likely to recognise and support established Thai brands much differently from global competitors.
In the absence of pubs and festivals, booze brands have had to seek out new ways of reaching consumers.
Publicis Singapore campaign puts beer fridges in parking lots. What could possibly go wrong?
AB InBev is reported to be running cost-cutting 'auction' for global media review.
"I would not be surprised if some major media agency groups got together and agreed to reject this brief."
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