The digital economy is transforming consumption patterns and has become a key driver of economic growth.
Access all the data and analysis around this definitive annual assessment of consumer brand sentiments in the region.
Campaign Members can access a report by our editorial staff that reveals the top stories from this year's survey, plus all the data laid out in easily digestible form.
While the international giants have a firm hold on some parts of Asia, homegrown brands such as Moutai in China, McDowells in India and San Miguel in the Philippines still win out with their home markets.
The reigning names in food categories across Asia held onto their spots in 2019. But there is interesting movement further down the chart, and between markets.
F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.
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