Olivia Parker
Jun 11, 2019

Bear Brand on the up; and why Vietnam favours KitKats

The reigning names in food categories across Asia held onto their spots in 2019. But there is interesting movement further down the chart, and between markets.

Boxes of Ferrero Rocher on sale for Chinese New Year

CATEGORY ANALYSIS FOOD

In not one of the 12 sub-categories that come under food’, including spreads’, cereal’ and ice cream’, did the leading brand change from last year. Nestle is still the top baby food and milk powder brand Mentos the leading chewingbubblegumbreath mints brand and Pringle’s the favourite nuts and salty snacks brand.

This doesn’t mean consumer preferences haven’t shifted over time, however. While the top...

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