CATEGORY ANALYSIS FOOD
In not one of the 12 sub-categories that come under food’, including spreads’, cereal’ and ice cream’, did the leading brand change from last year. Nestle is still the top baby food and milk powder brand Mentos the leading chewingbubblegumbreath mints brand and Pringle’s the favourite nuts and salty snacks brand.
This doesn’t mean consumer preferences haven’t shifted over time, however. While the top...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events