Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?
F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.
Global football publication teams up with live football fantasy app for commercial opportunities.
German football league is outstripping more popular English Premier League regarding social-media engagement.
Move follows new brand identity after the league parted ways with Barclays
THE FACE BEHIND THE BRAND: Global fans now far outnumber loyal locals, but according to Chelsea FC’s Asia MD Adrian New, demands for success make Asian devotees hard taskmasters.
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