Surekha Ragavan
Jul 30, 2019

Game on: Local v. international sports leagues in Asia

Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?

Passionate Thai football fans cheer on their national team

Local sporting leagues are growing quickly and surely in this part of the world with more major events and increased engagement, particularly in Southeast Asia. 

“In all the markets, without fail, there’s been an increase in the middle income population groups, outlines Claude Ringuet, former head of Repucom's Southeast Asia division, in a recent report by Nielsen Sports. There’s greater disposable income to spend on enjoying sport and entertainment. This applies to interest...

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