Surekha Ragavan
Jul 30, 2019

Game on: Local v. international sports leagues in Asia

Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?

Passionate Thai football fans cheer on their national team

Local sporting leagues are growing quickly and surely in this part of the world with more major events and increased engagement, particularly in Southeast Asia. 

“In all the markets, without fail, there’s been an increase in the middle income population groups, outlines Claude Ringuet, former head of Repucom's Southeast Asia division, in a recent report by Nielsen Sports. There’s greater disposable income to spend on enjoying sport and entertainment. This applies to interest...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Without cookies, what are the targeting options for advertisers in APAC?
Premium
31 minutes ago

Without cookies, what are the targeting options for ...

Online IDs, panel-based attribution, browser segmented-audiences, contextual targeting—there's a handful of solutions being touted as the answer to cookies' imminent demise.

Premium
Take this Subaru and call me in the morning
Premium
1 hour ago

Take this Subaru and call me in the morning

Clever campaign treats a car as if it were a prescription medicine.

Premium
Energy drink spotlights Vietnam's everyday heroes
Premium
1 hour ago

Energy drink spotlights Vietnam's everyday heroes

The TVC for M-150's Vietnam debut, by DDB and Tribal Worldwide, carries more meaning than you might realise.

Premium
Starhub to offer Amazon Prime as a signup perk
Premium
2 hours ago

Starhub to offer Amazon Prime as a signup perk

New and renewing mobile customers will get three months of free Prime membership.