sports
Don’t expect sponsors to flee pro golf after the PGA Tour-LIV merger, say experts
One has a 'gut feeling' most people won’t care about the merger, while others say sponsors will have to make tough decisions.
‘Havas Play’ launches worldwide
The new entertainment, sports, technology, and fandom offering aims to leverage Vivendi ownership and replaces Havas Sports and Havas Sports & Entertainment across all markets.
Broadcasters in India are not offering the value we believe our property is worth: Ian Holmes, F1
F1’s director for media rights and content creation discusses why the sport doesn’t have a broadcaster in India, the launch of F1 TV, Drive to Survive, and more.
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How OTT networks are revolutionising sports media and brand sponsorships
Sports organisations such as One Championship and K-League are redefining the world of sports media by creating new over-the-top (OTT) strategies. We explore how they are leveraging tech to deliver sports content directly to consumers through digital platforms.
Reflecting on Qatar: How did brands navigate the most controversial World Cup ever?
Now that the final whistle's been blown, a quick look back on this year's tournament.
J&T Express ropes in Lionel Messi as global brand ambassador
The Asian delivery giant has plans of expanding its global network and establishing itself as a one-stop ecommerce specialist in the logistics supply chain.
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