sports

Dec 20, 2022

Reflecting on Qatar: How did brands navigate the most controversial World Cup ever?

Now that the final whistle's been blown, a quick look back on this year's tournament.

Nov 28, 2022

J&T Express ropes in Lionel Messi as global brand ambassador

The Asian delivery giant has plans of expanding its global network and establishing itself as a one-stop ecommerce specialist in the logistics supply chain.

Nov 21, 2022

Is the World Cup worth the investment for brands?

Between human rights violations, a corruption scandal and a global recession, the 2022 FIFA World Cup soccer tournament poses a tricky balancing act for advertisers.

Nov 18, 2022

What are Chinese sponsors hoping to get out of the World Cup?

Chinese brands are the biggest-spending sponsors at the 2022 Qatar World Cup. But with a tournament dogged by controversy, will it deliver the results brands are hoping for?

Oct 27, 2022

The star of this half-time basketball show is…. a cleaning equipment

For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.

Oct 27, 2022

Despite lockdowns, the China sports-fashion industry continues to diversify

SHANGHAI ZHAN PODCAST: China’s rise of both ‘athleisure’ and ‘athluxury’ in sports fashion is a direct result of the level of sports maturity and a greater appetite for higher quality, according to Lululemon China’s digital brand director, Gavin Lum.