sports
ASA bans Adidas ads for offensive nudity
Two posters and one tweet contained images of women’s bare breasts to promote the brand’s range of sports bras.
Leveraging esports fandom through storytelling
CAMPAIGN360: Panellists shared strategy tips for brands through authentic content and innovate use of channels.
M&C Saatchi Sport & Entertainment partners Getty for women’s sport exhibition
The show explores how women’s sport has been captured over the past 50 years.
The many roles brands can play in elevating women’s sport
Brands are often uncertain about how to truly leverage women’s sport for the good of business and community. Two leaders at CSM have a few suggestions.
Panda mascot, Eileen Gu among winners in Olympics brand fest
Brands are snapping up deals with star athletes and the Games' impossibly cute panda in a partnership frenzy this season.
Teeing up your brand for sports partnerships
The 11 questions every brand should ask when preparing to team up in sports, according to this R3 media consultant.
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