sports

May 12, 2022

ASA bans Adidas ads for offensive nudity

Two posters and one tweet contained images of women’s bare breasts to promote the brand’s range of sports bras.

May 12, 2022

Leveraging esports fandom through storytelling

CAMPAIGN360: Panellists shared strategy tips for brands through authentic content and innovate use of channels.

Apr 12, 2022

M&C Saatchi Sport & Entertainment partners Getty for women’s sport exhibition

The show explores how women’s sport has been captured over the past 50 years.

Mar 8, 2022

The many roles brands can play in elevating women’s sport

Brands are often uncertain about how to truly leverage women’s sport for the good of business and community. Two leaders at CSM have a few suggestions.

Feb 16, 2022

Panda mascot, Eileen Gu among winners in Olympics brand fest

Brands are snapping up deals with star athletes and the Games' impossibly cute panda in a partnership frenzy this season.

Sep 16, 2021

Teeing up your brand for sports partnerships

The 11 questions every brand should ask when preparing to team up in sports, according to this R3 media consultant.