sports
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Paralympics: Opportunities and lessons for brands
The Paris Paralympics look set to achieve record-breaking audience reach and ad sales. Campaign explores the unique opportunity it offers brands, sponsors, and advertisers to make a meaningful impact during the main event and beyond.
How Chinese brands are leveraging sports marketing to go global
Chinese brands such as HeyTea, Chagee, and Tecno are joining Alibaba in targeted sponsorships and creative collaborations abroad.
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How brands are going for gold at the Paris Olympics
Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.
Alibaba's AI-powered tribute to female athletes shines at Olympics premiere
The eight-minute long film is poignant, tear-jerking, inspiring, and one of Ad Nut's favourite picks of the year yet.
A pivotal summer ahead for sports in Japan
The VP at 160over90 writes about the bright future of Japanese sport and the country's emerging status as a global sports powerhouse.
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Toyota set to end $600 million Olympic sponsorship deal
The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.
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