sports

4 days ago

Mondelez campaign in Indonesia spotlights unknown football coach

Leo Burnett Indonesia decided to highlight the noble story of Bang Aji, a relatively unknown coach who paved the way for kids who couldn't afford formal football training.

Aug 23, 2022

Behind Oppo's tech and data strategy for sports sponsorship

Dylan Yu, marketing director for Singapore at Oppo, on how the electronics brand is rethinking its sports sponsorship strategy by customising targeted content.

Aug 14, 2022

Adidas displays Rick-and-Morty-style inflatable heads in London

To mark the release of the Adidas X Speedportal boots, giant inflatable heads of Mo Salah and Vivianne Miedema can be seen floating across London.

Jul 26, 2022

Why StarHub believes streaming is the future of live sports

StarHub will offer the English Premier League competition for six seasons, having entered into an exclusive agreement with the Premier League earlier in 2022.

Jul 26, 2022

Uefa and Pepsi Max line up Becky Hill for show at Women’s Euro final

Parent company PepsiCo has an extensive relationship with women’s football.

Jul 18, 2022

Grace Blue launches sports, media & entertainment practice

Tim Palmer will lead the practice from London, working closely with colleagues in APAC.