Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Photo: Courtesy of adidas.
Fuse's former strategy director, Jonathan Drakes, will helm the sports and entertainment practice in the region, with Tuborg signed up as first client.
VMLY&R Singapore's ECD explains that sport has always had the answers, even when he doesn't know what the questions are—including in this unprecedented year.
Now, more than ever, brands must help to normalise women’s sport.
The club's chief revenue officer discusses its partnership with JAY-Z's Roc Nation, its new stadium, and accelerating brand transformation amid global crises.
"Historically in times of crisis, sports have played a vital role in healing and unifying."
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