sports
Reflecting on Qatar: How did brands navigate the most controversial World Cup ever?
Now that the final whistle's been blown, a quick look back on this year's tournament.
J&T Express ropes in Lionel Messi as global brand ambassador
The Asian delivery giant has plans of expanding its global network and establishing itself as a one-stop ecommerce specialist in the logistics supply chain.
Is the World Cup worth the investment for brands?
Between human rights violations, a corruption scandal and a global recession, the 2022 FIFA World Cup soccer tournament poses a tricky balancing act for advertisers.
What are Chinese sponsors hoping to get out of the World Cup?
Chinese brands are the biggest-spending sponsors at the 2022 Qatar World Cup. But with a tournament dogged by controversy, will it deliver the results brands are hoping for?
The star of this half-time basketball show is…. a cleaning equipment
For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.
Despite lockdowns, the China sports-fashion industry continues to diversify
SHANGHAI ZHAN PODCAST: China’s rise of both ‘athleisure’ and ‘athluxury’ in sports fashion is a direct result of the level of sports maturity and a greater appetite for higher quality, according to Lululemon China’s digital brand director, Gavin Lum.
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