sports

2 days ago

AC Milan's mission to redefine the sport experience

The club's chief revenue officer discusses its partnership with JAY-Z's Roc Nation, its new stadium, and accelerating brand transformation amid global crises.

Jun 5, 2020

While many live sports are still paused, your sports strategy shouldn't be

"Historically in times of crisis, sports have played a vital role in healing and unifying."

Apr 14, 2020

How is COVID-19 affecting sporting content and ad spend?

In the world of sports content and marketing, it's clear who the winners and losers are.

Mar 2, 2020

Supportive actions and messages for China pay off for football clubs

During the COVID-19 crisis in China, clubs made donations, sent best wishes and even placed encouraging messages on their jerseys, earning appreciation and engagement from Chinese fans.

Feb 13, 2020

How sports luxury became an inevitable evolution

As luxury and sports brands increasingly team up, we look at how luxury is losing its barriers and being redefined by new ideals, particularly those of younger and Asian consumers.

Jan 17, 2020

'Alibaba's digital transformation of the Olympics is the best marketing': CMO

On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.