sports

Jan 21, 2021

Why sports collaborations could be a goldmine for luxury

Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Photo: Courtesy of adidas.

Nov 17, 2020

OMG sends sports unit Fuse onto the pitch in APAC

Fuse's former strategy director, Jonathan Drakes, will helm the sports and entertainment practice in the region, with Tuborg signed up as first client.

Aug 28, 2020

What sweaty people can teach us about advertising

VMLY&R Singapore's ECD explains that sport has always had the answers, even when he doesn't know what the questions are—including in this unprecedented year.

Aug 2, 2020

Drop the ‘girl power’ shtick when marketing women’s sport

Now, more than ever, brands must help to normalise women’s sport.

Jul 10, 2020

AC Milan's mission to redefine the sport experience

The club's chief revenue officer discusses its partnership with JAY-Z's Roc Nation, its new stadium, and accelerating brand transformation amid global crises.

Jun 5, 2020

While many live sports are still paused, your sports strategy shouldn't be

"Historically in times of crisis, sports have played a vital role in healing and unifying."