sports
Why sports collaborations could be a goldmine for luxury
Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Photo: Courtesy of adidas.
OMG sends sports unit Fuse onto the pitch in APAC
Fuse's former strategy director, Jonathan Drakes, will helm the sports and entertainment practice in the region, with Tuborg signed up as first client.
What sweaty people can teach us about advertising
VMLY&R Singapore's ECD explains that sport has always had the answers, even when he doesn't know what the questions are—including in this unprecedented year.
Drop the ‘girl power’ shtick when marketing women’s sport
Now, more than ever, brands must help to normalise women’s sport.
AC Milan's mission to redefine the sport experience
The club's chief revenue officer discusses its partnership with JAY-Z's Roc Nation, its new stadium, and accelerating brand transformation amid global crises.
While many live sports are still paused, your sports strategy shouldn't be
"Historically in times of crisis, sports have played a vital role in healing and unifying."
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