Two posters and one tweet contained images of women’s bare breasts to promote the brand’s range of sports bras.
CAMPAIGN360: Panellists shared strategy tips for brands through authentic content and innovate use of channels.
The show explores how women’s sport has been captured over the past 50 years.
Brands are often uncertain about how to truly leverage women’s sport for the good of business and community. Two leaders at CSM have a few suggestions.
Brands are snapping up deals with star athletes and the Games' impossibly cute panda in a partnership frenzy this season.
The 11 questions every brand should ask when preparing to team up in sports, according to this R3 media consultant.
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