The pro American football league is generating fan engagement on TikTok comments.
Which brands bought ad space and which are sitting on the bench for this year’s big game.
F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.
The brand deserves praise, but more for making a smart marketing decision than for taking a stand on a hot-button issue.
Sports-fandom used to be predicated by locality. Today, the world’s biggest sports brands are in an arms race to build culture for the game on foreign soil, from the ground up.
Andrew Collins, group CEO of China-based social media firm Mailman, explores the NFL’s social media strategy, which delivered a Super Bowl frenzy to China.
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