Feb 1, 2021

How The NFL used TikTok to build authentic fan connections

The pro American football league is generating fan engagement on TikTok comments.

Jan 22, 2021

Everything we know about Super Bowl LV so far

Which brands bought ad space and which are sitting on the bench for this year’s big game.

Jun 11, 2019

Football boots rival sports into touch

F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.

Sep 5, 2018

Nike's Kaepernick ad: Let's not get carried away

The brand deserves praise, but more for making a smart marketing decision than for taking a stand on a hot-button issue.

Oct 14, 2016

Foreign sports eye fertile Asian grounds

Sports-fandom used to be predicated by locality. Today, the world’s biggest sports brands are in an arms race to build culture for the game on foreign soil, from the ground up.

Mar 31, 2015

How the Super Bowl topped Weibo's trending topics

Andrew Collins, group CEO of China-based social media firm Mailman, explores the NFL’s social media strategy, which delivered a Super Bowl frenzy to China.