Sep 20, 2023

Adidas kickstarts World Cup campaign

Watch the film conceptualised by Creativeland Asia here.

Aug 24, 2023

Mastercard's Raja Rajamannar on making the right cricket partnership

The chief marketing and communications officer shares insights into Mastercard's decision to tie up with the ICC, and on choosing not to renew the BCCI partnership

Aug 10, 2023

Star Sports shows how fans back team India irrespective of victory or defeat for Asia Cup promo

Conceptualised in-house, the campaign puts the hearts of 1.6 billion fans at the core.

May 25, 2023

Adidas lists team India's 'impossible' moments

Watch the film conceptualised by Fundamental here

Apr 19, 2023

HSBC signs Virat Kohli as brand influencer

Campaign featuring the cricketer will be rolled out soon

Dec 11, 2022

Mastercard sounds a clarion call for women's cricket

Watch the film for the lead BCCI sponsor.