Watch the film conceptualised by Creativeland Asia here.
The chief marketing and communications officer shares insights into Mastercard's decision to tie up with the ICC, and on choosing not to renew the BCCI partnership
Conceptualised in-house, the campaign puts the hearts of 1.6 billion fans at the core.
Watch the film conceptualised by Fundamental here
Campaign featuring the cricketer will be rolled out soon
Watch the film for the lead BCCI sponsor.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins