cricket

Aug 5, 2020

In reverse decision, Vivo set to leave as IPL lead sponsor

Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.

Aug 9, 2019

Spreads get mite-y fighty over the Ashes

Australia's Vegemite catches wind of Marmite handing out free jars at the cricket; responds with full page ad in Britain's The Mirror newspaper.

Jul 29, 2019

For brands in India, is cricket the ticket, or a sticky wicket?

'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.

Jun 11, 2019

Football boots rival sports into touch

F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.

Apr 5, 2019

A Royal Challenge to get rid of stereotypes in cricket

DDB Mudra helps sports drink champion gender parity in India's most popular sport.

Oct 15, 2018

#MeToo: COA's statement on Rahul Johri

Allegations were made against Johri while he was at Discovery