Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.
Australia's Vegemite catches wind of Marmite handing out free jars at the cricket; responds with full page ad in Britain's The Mirror newspaper.
'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.
F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.
DDB Mudra helps sports drink champion gender parity in India's most popular sport.
Allegations were made against Johri while he was at Discovery
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