cricket
Mastercard sounds a clarion call for women's cricket
Watch the film for the lead BCCI sponsor.
Will brands follow the BCCI and close the endorsement-fee gap between genders?
With the Indian women's cricket team and the men's cricket team members getting the same match fees, we ask experts if this will help the endorsement fee for the former
New spot celebrates what makes cricket, cricket!
Cricket Australia's new campaign celebrates crickets’ unique contribution to culture, samosas, snags and sweet memories.
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Disney Star's innings with ICC to continue till 2027
The media company has retained the digital streaming and television rights.
In reverse decision, Vivo set to leave as IPL lead sponsor
Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.
Spreads get mite-y fighty over the Ashes
Australia's Vegemite catches wind of Marmite handing out free jars at the cricket; responds with full page ad in Britain's The Mirror newspaper.
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