Australia's Vegemite catches wind of Marmite handing out free jars at the cricket; responds with full page ad in Britain's The Mirror newspaper.
'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.
F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.
DDB Mudra helps sports drink champion gender parity in India's most popular sport.
Allegations were made against Johri while he was at Discovery
To launch the new cricket season in Australia, KFC is encouraging an 'army' to don camo-coloured KFC buckets on their heads. Guess you sort of have to be there.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins