Liana Cafolla
Apr 30, 2019

Asia's elections: "Whatever you do, resist the urge to take sides"

Marketing and brand experts offer insights on keeping in tune with the heightened emotions caused by elections across South and Southeast Asia.

This campaign by Samsonite in India, #EkDinKiChutti, encouraged people to travel home to vote and has had 3.5m views on YouTube so far

It is voting season in Asia, with general elections in Thailand and Indonesia recently completed, India’s ongoing and the Philippines set to vote in May. 

The appeal to brands seeking to benefit from these important events in Asia is clear at election time increased messaging, particularly by political parties and politicians, is everywhere and is present in all kinds of media. The scale of opportunity seems to rival that offered by major sporting events,...

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