Liana Cafolla
Apr 30, 2019

Asia's elections: "Whatever you do, resist the urge to take sides"

Marketing and brand experts offer insights on keeping in tune with the heightened emotions caused by elections across South and Southeast Asia.

This campaign by Samsonite in India, #EkDinKiChutti, encouraged people to travel home to vote and has had 3.5m views on YouTube so far

It is voting season in Asia, with general elections in Thailand and Indonesia recently completed, India’s ongoing and the Philippines set to vote in May. 

The appeal to brands seeking to benefit from these important events in Asia is clear at election time increased messaging, particularly by political parties and politicians, is everywhere and is present in all kinds of media. The scale of opportunity seems to rival that offered by major sporting events,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Keith Weed joins WPP board
Premium
7 hours ago

Keith Weed joins WPP board

Weed retired from Unilever in May.

Premium
'I’ve moved money—a lot of it—from traditional advertising to experiences': Mastercard CMO
Premium
15 hours ago

'I’ve moved money—a lot of it—from traditional ...

"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.

Premium
Asia-Pacific’s market maturity challenge: no common ground for performance, viewability, fraud
Premium
15 hours ago

Asia-Pacific’s market maturity challenge: no common ...

A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.