Liana Cafolla

Nov 7, 2023

Case study: How Finn Partners Singapore measured ...

With a brief to position the client as a thought leader in the fast-evolving battery metals industry and build a network of contacts across APAC, Finn Partners zoomed in on generating leads through content syndication.

Oct 8, 2023

How DFI Retail in Hong Kong signed up 2 million ...

From a catchy Billy Joel cover song to super smart personalisation, here's the inside story of how a retail giant in Hong Kong turned a pandemic problem into a sales solution with a compelling mobile loyalty app campaign.

Apr 30, 2019

Asia's elections: "Whatever you do, resist the urge ...

Marketing and brand experts offer insights on keeping in tune with the heightened emotions caused by elections across South and Southeast Asia.