People who are mocking strategy don’t understand the breadth and reach of the platform, say West Wing and campaign veterans.
Global clients want help navigating brand-safety and media-responsibility issues in APAC. But establishing standards is complex in a region with vast cultural and digital diversity. Mediabrands' Harrison Boys discusses his plans to tackle the nuances of the region.
The Hong Kong beverage company is under intense scrutiny among Chinese consumers amid an incident that questioned mainland China-Hong Kong diplomacy.
Social media giant's revenue rose 33% and profit rose 44% as the pandemic drove consumers' business and leisure online.
Four agencies in Bangkok provide insight into how the past few months of protests have affected business and communications.
From tariffs to discretionary spend levels, the health of the US-China relationship is likely to affect the health of China's luxury goods sector.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins