Even if you don't care about UK politics, the way Brexit was sold to the public underscores important but oft-forgotten advertising advice, according to BBH's Asia chairman.
At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.
With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.
BuzzFeed has obtained recording of conversation between CEO and concerned staff.
Marketing and brand experts offer insights on keeping in tune with the heightened emotions caused by elections across South and Southeast Asia.
Zero tolerance: Five things China's government and/or public won't accept in celebrity endorsers.
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