As brands pull back from taking stances on polarising issues, influencer partnerships are being examined under the microscope.
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YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.
Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.
AI and the (near) future of brand reputation management, from Axicom’s Brian Snyder.
Agencies fear the wrong owner could push users off the platform.
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