Creativity

4 hours ago

Why an Australian whisky wants to take down Canada’s Olympians

Coastal Stone Whisky, with some help from a Canadian creative, is actually targeting Canadian Club whisky

4 hours ago

Apple’s ad follows 'underdogs' to Thailand to please client demands

Work casts Apple’s products as integral characters.

4 hours ago

Samsung creates AI tool for Dutch basketball team at Olympics

The tool was created by Cheil Worldwide.

4 hours ago

Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'

The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.

3 days ago

Call for submissions: Do you want to be featured in Creative Minds?

Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.

3 days ago

Creative Minds: Linghui Dai on being an ad maverick by day and gaming ninja by night

A recipient of a Young Lions Media Gold for 2024, Havas' Linghui Dai's childhood dream of becoming a writer may not have exactly come true, but her passion for creativity continues to fuel her innovative campaigns and hat-loving persona in adland.

4 days ago

I only endorse what I believe in: Bollywood actor Sonam Kapoor

From Bollywood to brands to businesses, the multi-hyphenate star sits down for a candid chat with Campaign on balancing ambassadorship deals with integrity, her love for luxury, and why authenticity is her ultimate accessory.

Jul 16, 2024

AnalogFolk turns male creative leaders into women in provocative campaign

'Jane Hegarty', 'Davina Droga' and 'Nelly Leonard' feature in AnalogFolk's diversity drive.

Jul 16, 2024

Zaid Al-Qassab is on a mission to change how ‘the outside world thinks of M&C Saatchi’

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.

Jul 14, 2024

McDonald’s celebrates 50 years with nostalgic 1980s birthday party

The ad recreates the first UK McDonald's restaurant.

Jul 14, 2024

‘We want to build some fomo’: Wimbledon’s CMO on creativity, traditions and innovation

Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.

Jul 11, 2024

Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores

The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.

Jul 11, 2024

Creative Minds: Alice Chou on being a daydreaming workaholic

Dentsu Taiwan's chief creative officer says her daydreams often spark creative ideas and that her life mirrors that of her namesake, Alice (Alice in Wonderland), which is filled with frustrations and triumphs in an adventurous dream world.

Jul 11, 2024

‘Creatives need fresh air rather than to sit in front of a computer’: Dentsu China CCO

Veteran creative chief Chris Chen on elevating Chinese work to Cannes Lions, changing client needs, his fascination with tech, and the importance of whole-heartedly embracing Gen Z opinions.

Jul 10, 2024

Campaign Big Global Awards 2024 open for entries with spotlight on local creative

Back for their second year, BIG Global Awards give winners the potential for huge global exposure across Campaign Asia, UK, US and Canada.

Jul 10, 2024

AAMI targets 'athletes in the making' in insurance campaign

The unique challenge of kids pretending to be their favourite sports heroes is accurately and endearingly captured in this film by Ogilvy Australia.

Jul 9, 2024

If agencies want to see higher share prices, they should be pushing the case for creative

INVESTOR VIEW: Creativity is often perceived as a 'low growth, 'low margin' business, a 'necessary evil'. It's a perception at odds with its value and one that's ripe for change.

Jul 8, 2024

How ad agencies can safeguard their creative spark from being appropriated

By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.

Jul 8, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Jul 8, 2024

Agency Report Card 2023: Wunderman Thompson

As the curtain falls on a year of connected customer experiences, integrated communications, and business growth, Wunderman Thompson, now part of VML, embraces a fresh chapter. With new leadership at the helm, they set sail toward a brighter future.