Creativity
.png&h=268&w=401&q=100&v=20170226&c=1)
Indian brands remain resilient during global slowdown: Kantar
Tata Consultancy Services retains its crown as India’s most valuable brand while HDFC Bank, Infosys, Airtel and SBI make up the top five
APAC Effies 2023: Leo Burnett India finishes second on 'agency of the year' tally
Whisper is brand of the year followed by Oreo and Dutchie Partners Life
Disney+ Hotstar campaign accused of plagiarism in India
A film creator argues that a recent Disney+ film featuring Kapil Dev was similar to the one he wrote and directed for fantasy sports platform Fantasy Akhada last year.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
UA Finance & M&C Saatchi Spencer uplift Hong Kongers during “challenging times”
As economic doom and gloom shadows over the lives of ordinary citizens, UA Finance and M&C Saatchi Spencer unveiled a clever outdoor activation that focused on uplifting those who need it most.
Creative Minds: Audrey Chia on running her own business and why passion needs to pay
With a relentless pursuit of becoming an award-winning creative director, Audrey Chia lives a life of no regrets—which includes breaking boundaries with marketing ideas, turning heads and elevating brands.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Singapore unveils the extraordinary in the ordinary with 'Made in Singapore' campaign
This initiative serves as a follow-up to the Singapore Tourism Board's "SingapoReimagine" efforts in November 2020, intended to reignite interest in discovering Singapore amongst global visitors.
Getty Images launches AI-driven image creator
The new tool allows customers to generate photos from word prompts and is solely trained on Getty Images’ own licensed images with full protection and usage rights.
Ogilvy's Chris Reitermann addresses China's 'economic long Covid', creativity, AI and more
In an exclusive interview, Chris Reitermann, co-CEO of Ogilvy Asia and CEO of Ogilvy, Greater China, discusses creative and social trends emerging in post-pandemic China, AI-enhanced work, Cannes and the talent crunch for expats.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Cultural competency is critical to creative success in Asia
Whatever Hollywood may think, Asia is not a monolith. Rather, it's an incredibly complex region—home to 51 countries and over 2,300 languages. Mash's Rich Akers shares why what works for one Asian country may not work for another, and how brands can avoid partaking in what he terms as 'creative colonialism'.
Lego's 'playable' action movie shows parents the value of play
Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.
PayPal taps Rachel Kobetz as first chief design officer
Kobetz will oversee design strategy and execution across all of PayPal’s services as the company gets ready to release three new AI products.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Planning for uncertainty: Five considerations from a creative agency chief
BMB's Jason Cobbold shares five things to keep in mind as you start planning for 2024.
Tiger Beer launches beer-infused ‘summer puffer’— because practicality in fashion is overrated
Look whacky and stay frosty—the fashion statement you never knew you needed.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Adidas evokes the past in Originals brand platform
The trio of films echo the brand's famous three stripes.
.png&h=268&w=401&q=100&v=20170226&c=1)
Dentsu's latest report reveals 78% of CMOs worry about the inextricable link between climate change and economic volatility
TOP OF THE CHARTS: The 'Creativity at a Crossroads' report shines a light on what CMOs around the world are thinking about when it comes to brands, business, and creativity.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Major Japanese brands re-evaluate ad deals with scandal-hit Johnny & Associates
Japan's biggest boyband agency has admitted that its late founder sexually abused young aspiring stars decades after the allegations against him first emerged, forcing major Japanese brands to re-evaluate their existing ad contracts with the company.
Snap celebrates multicultural communities through AR monuments
The third and final installment of Snap’s Monumental Perspectives project covers the histories of diverse communities in Los Angeles.
Hiroshi Igarashi wants to reshape Dentsu on global stage: ‘We will move very fast from here’
In his first interview with international media, the global chief executive of the Japanese holding company talks to Campaign about his vision, client-centricity, the exodus of international talent, M&A and more.
McCann Worldgroup CEO Daryl Lee: Creative shouldn’t cede attribution and measurement of brand performance to media agencies
A year into his role as MWG’s global chief executive, the former IPG Mediabrands boss is basking in the glow of a triple-Grand Prix performance at Cannes and wants McCann to properly value its brand-transforming creativity.
Samsung Galaxy is 'shor' to cut through the noise
Noise might be everywhere, but Samsung Galaxy may have just the solution to cut it all out.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
