Creativity

3 hours ago

Having the balls to check: How a pregnancy test could save men’s lives

An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.

3 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

17 hours ago

Should Gen Zs make financial trade-offs to navigate this cost-of-living crisis?

This playful National Australia Bank (NAB) campaign by TBWA Melbourne suggests that Gen Z could improve their lot by making financial sacrifices.

1 day ago

Brave, hungry, scrappy hustlers—why it's time to be more Kiwi

Canada's population, economy and ad industry is nearly eight times bigger than New Zealand's. So why are the Kiwis winning double the number of Cannes Lions (relative to their size) than Canada?

1 day ago

Havas Worldwide India bolsters creative team

Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta all step into roles as executive creative directors.

1 day ago

Manchester City and OKX launch NFT kits

Digital collectables campaign launched by crypto kit sponsor OKX.

1 day ago

Why McCann’s global chief creative wants more work from an ‘open kitchen’

Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each creative serving.

2 days ago

16 brands react to Taylor Swift’s ‘Tortured Poets Department’ album release

Plus, how the star decided to roll out her new music.

Apr 18, 2024

Creative Minds: Himanish Ashar on trolling people on the Internet and his love for music

Leo Burnett's Himanish Ashar shares how he spent his younger days creating fake news and chasing his favourite band around Europe.

Apr 18, 2024

40 Under 40 2023: Tash Menon, Mash

Tash Menon, the CEO and founder of Mash, is a visionary leader who has redefined the creative services model with her innovative approach and entrepreneurial spirit.

Apr 17, 2024

Coca-Cola Spiced: How Coke rolled out its first new flavour in three years

Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.

Apr 17, 2024

RGA launches brand design consulting practice in EMEA

The service is already available in the US and Australia.

Apr 16, 2024

Under-appreciated, overlooked and misunderstood: The life of a female creative

Research involving more than 50 female creatives shows there is a long way to go before we realise the full value of female creative talent.

Apr 16, 2024

Times Power of Print throws down the gauntlet to ad agencies

The work calls for entries for campaigns that will get more voters to the booths.

Apr 16, 2024

#CannesForAll returns to take two cohorts of diverse talent to Cannes Lions

Brixton Finishing School and DigiLearning Foundation are behind the initiative.

Apr 15, 2024

The Scott Calorie Absorber Pro converts a kitchen staple into a wellness tool

The clever campaign reimagines the humble drying towel as a mighty health supplement in a bid to tackle Malaysia's growing obesity epidemic.

Apr 14, 2024

M&C Saatchi to consider US acquisitions to bulk up creative network

A new leadership team will address the group’s underweight presence in the world’s biggest ad market.

Apr 12, 2024

BBDO Worldwide chief creative David Lubars to retire

Americas CCO Chris Beresford-Hill will step into his role at the end of the year.

Apr 11, 2024

2024 Event Marketing Awards winners revealed

Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.

Apr 11, 2024

M&C Saatchi nabs McCann UK duo to be global chief creatives

Rob Doubal and Laurence “Lolly” Thomson had been at McCann UK for the past 14 years.