Marketing and brand experts offer insights on keeping in tune with the heightened emotions caused by elections across South and Southeast Asia.
Japanese model appears in multi-market campaign by Cheil Hong Kong.
Samsonite ad encourages exhausted young people to pursue their dreams in a competitive fast-paced world. Or something.
THE FACE BEHIND THE BRAND: Samsonite’s Ramesh Tainwala is a straight-talker who believes in localisation and allowing the products to speak for themselves.
HONG KONG - Samsonite Red, a sub-brand of the luggage-maker, has selected Korean pop-star Song Joong-ki as brand ambassador to capture the attention of local 'fashion-geeks' as part of a long-term push to expand its image and product portfolio beyond suitcases.
HONG KONG - Samsonite has handed JWT regional duties for its newly acquired Hartmann and High Sierra sub-brands, which will be launched in Asia in the third quarter of this year.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins