Apr 30, 2019

Asia's elections: "Whatever you do, resist the urge to take sides"

Marketing and brand experts offer insights on keeping in tune with the heightened emotions caused by elections across South and Southeast Asia.

Aug 31, 2018

Samsonite enlists Kozue Akimoto to tout Polygon lineup

Japanese model appears in multi-market campaign by Cheil Hong Kong.

Feb 3, 2017

Lee Jong-Suk stars in a really big role, alongside luggage

Samsonite ad encourages exhausted young people to pursue their dreams in a competitive fast-paced world. Or something.

Jan 24, 2014

Samsonite regional leader prefers the realistic approach

THE FACE BEHIND THE BRAND: Samsonite’s Ramesh Tainwala is a straight-talker who believes in localisation and allowing the products to speak for themselves.

May 9, 2013

Samsonite employs Korean charm to introduce casual Red brand in Hong Kong

HONG KONG - Samsonite Red, a sub-brand of the luggage-maker, has selected Korean pop-star Song Joong-ki as brand ambassador to capture the attention of local 'fashion-geeks' as part of a long-term push to expand its image and product portfolio beyond suitcases.

Apr 25, 2013

JWT Hong Kong adds newly acquired Samsonite sub-brands to Asia portfolio

HONG KONG - Samsonite has handed JWT regional duties for its newly acquired Hartmann and High Sierra sub-brands, which will be launched in Asia in the third quarter of this year.