purpose
Should brands continue to take a stance in Asia's socially conservative markets?
After Samsung pulled an ad featuring a drag queen and his mother in Singapore, eight creative and communications leaders discuss how brands should balance purpose and politics.
Unilever shareholder's attack on sustainability messaging 'flawed', experts say
Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'.
The year ahead for CMOs: Sustainability, purpose, data, agility top the agenda in APAC
CMOs in 2022 will be challenged like never before with leaders focusing on brand purpose, data insights, sustainability, agility, complexity and the rise of new media, Campaign has discovered.
The best purpose campaigns of 2021
YEAR IN REVIEW: PRWeek asked five APAC industry pros to pick the best purpose-driven work they saw during the year.
Why a focus on 'personal purpose' can help fight 'The Great Resignation'
It’s time to put purpose at the heart of employee retention strategies, activist and Creative Equals director writes.
Consumers are growing wary of ‘purpose-washing’: Study
A survey by Razorfish and Vice Media shows that while consumers care about brand purpose, many believe brands do not deliver on commitments.
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