The strategy director at Forsman & Bondenfors makes a case for the very purpose of purpose.
The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.
When it’s good, when it’s thoughtful, thought through and purposeful, advertising is a public service.
Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.
Not all brands should have free reign over the rainbow, but nonetheless brands do have a unique power to disrupt society and inform our culture.
In the first part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising.
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