purpose
Indian consumers think politics and marketing should mix, Chinese do not
EXCLUSIVE RESEARCH: Campaign teamed up with YouGov to find out if respondents in APAC think politics, social issues, sustainability and ethics should intersect with marketing.
Lead with purpose from within, say brand leaders
Businesses need to double down on purposeful leadership to meet stakeholder expectations and drive employee engagement. Brand marketing and communications leaders came together to discuss how their organisations are prioritising purpose.
Unilever's Conny Braams on 'purpose-led creativity', ecommerce and in-housing during Covid
Chief digital and marketing officer discusses the rise of brands with purpose in Campaign Connect interview.
Mondelez CMO defends calling marketing strategy ‘humaning’
“I am so happy to learn from others. It is a two-way conversation I would love to have,” says Martin Renaud.
McDonald’s purpose was ‘intangible,’ so it unveiled a new one
Fast food chain retained Brunswick, R/GA, Weber Shandwick, Jack Morton and Weiden + Kennedy for the launch.
Six takeaways from Forrester's predictions for CMOs in 2021
In a time of intense flux, sweeping changes could affect everything from purpose to customer loyalty and cause an existential crisis for CMOs.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.PNG&h=334&w=500&q=100&v=20170226&c=1)
