purpose

Jan 29, 2021

Indian consumers think politics and marketing should mix, Chinese do not

EXCLUSIVE RESEARCH: Campaign teamed up with YouGov to find out if respondents in APAC think politics, social issues, sustainability and ethics should intersect with marketing.

Dec 10, 2020

Unilever's Conny Braams on 'purpose-led creativity', ecommerce and in-housing during Covid

Chief digital and marketing officer discusses the rise of brands with purpose in Campaign Connect interview.

Nov 16, 2020

Mondelez CMO defends calling marketing strategy ‘humaning’

“I am so happy to learn from others. It is a two-way conversation I would love to have,” says Martin Renaud.

Nov 10, 2020

McDonald’s purpose was ‘intangible,’ so it unveiled a new one

Fast food chain retained Brunswick, R/GA, Weber Shandwick, Jack Morton and Weiden + Kennedy for the launch.

Oct 16, 2020

Six takeaways from Forrester's predictions for CMOs in 2021

In a time of intense flux, sweeping changes could affect everything from purpose to customer loyalty and cause an existential crisis for CMOs.