purpose

23 hours ago

Should brands continue to take a stance in Asia's socially conservative markets?

After Samsung pulled an ad featuring a drag queen and his mother in Singapore, eight creative and communications leaders discuss how brands should balance purpose and politics.

Jan 16, 2022

Unilever shareholder's attack on sustainability messaging 'flawed', experts say

Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'.

Jan 11, 2022

The year ahead for CMOs: Sustainability, purpose, data, agility top the agenda in APAC

CMOs in 2022 will be challenged like never before with leaders focusing on brand purpose, data insights, sustainability, agility, complexity and the rise of new media, Campaign has discovered.

Dec 17, 2021

The best purpose campaigns of 2021

YEAR IN REVIEW: PRWeek asked five APAC industry pros to pick the best purpose-driven work they saw during the year.

Dec 9, 2021

Why a focus on 'personal purpose' can help fight 'The Great Resignation'

It’s time to put purpose at the heart of employee retention strategies, activist and Creative Equals director writes.

Nov 16, 2021

Consumers are growing wary of ‘purpose-washing’: Study

A survey by Razorfish and Vice Media shows that while consumers care about brand purpose, many believe brands do not deliver on commitments.