snickers

Mar 11, 2021

Mars CMO credits long-term commitment for its creative success

Jane Wakely "absolutely thrilled" to earn Spikes Asia Advertiser of the Year award, with Asia-Pacific serving as a "huge source of creativity and innovation" for Mars.

Mar 11, 2021

Mars named 2021 Spikes Asia Advertiser of the Year

The award recognises the brand for outstanding creative excellence across the Asia-Pacific region.

Jan 22, 2021

Friday silliness: Watch fun ads from Pump, Hyundai and Snickers

Our pal Ad Nut presents a trio of amusements: Crazy dude dance moves in a dairy, the enduring power of Enya, and a mortifying misuse of a nickname in the boardroom.

Aug 12, 2020

Snickers tweaks its ad formula for post-lockdown confusion

A new spot by BBDO New York shows a man who gives new meaning to an 'in-the-flesh' gathering.

May 5, 2020

Snickers tweaks its tagline for the WFH era

BBDO Guerrero instigated a social-media campaign making light of the ways 'you're not [something] when you're home' instead of at the office.

Apr 30, 2019

Asia's elections: "Whatever you do, resist the urge to take sides"

Marketing and brand experts offer insights on keeping in tune with the heightened emotions caused by elections across South and Southeast Asia.