Advertising The Work
Ad Nut
Aug 12, 2020

Snickers tweaks its ad formula for post-lockdown confusion

A new spot by BBDO New York shows a man who gives new meaning to an 'in-the-flesh' gathering.

“First visitors,” for Snickers (Mars) by BBDO New York

The inadvertent show of underwear on a Zoom call has become a cliché. BBDO New York found the post-lockdown equivalent for this funny 15-second Snickers TVC.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia-Pacific

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Philips drops incumbent Dentsu from global agency review

1 Philips drops incumbent Dentsu from global agency review

Watch: Tiny drone peeps into private homes in Singapore

2 Watch: Tiny drone peeps into private homes in Singapore

Jaguar Land Rover appoints Accenture to global marketing duties with Spark44

3 Jaguar Land Rover appoints Accenture to global marketing duties with Spark44

Hyundai reveals 2022 Tucson in biggest US launch ever

4 Hyundai reveals 2022 Tucson in biggest US launch ever

Creativity, bananas, and mouldy Whoppers

5 Creativity, bananas, and mouldy Whoppers

The Philippines' top 100: Consumption brands stumble

6 The Philippines' top 100: Consumption brands stumble

WPP refuses to pay final long-term bonuses to ex-CEO Sorrell in new clash

7 WPP refuses to pay final long-term bonuses to ex-CEO Sorrell in new clash

Software giant SAS launches biggest brand campaign in 20 years

8 Software giant SAS launches biggest brand campaign in 20 years

Campaign announces Global Agency of the Year winners

9 Campaign announces Global Agency of the Year winners

Unilever expands in-house capabilities as company becomes ‘match fit’

10 Unilever expands in-house capabilities as company becomes ‘match fit’

Related Articles

Friday silliness: Watch fun ads from Pump, Hyundai and Snickers
Advertising
Jan 22, 2021
Ad Nut

Friday silliness: Watch fun ads from Pump, Hyundai ...

BBDO tells staff to launch own offices amid COVID-19 crisis
Advertising
Mar 20, 2020
Lindsay Stein

BBDO tells staff to launch own offices amid ...

Brands must be prepared for an era of uncertainty, as Covid-19 accelerates market shifts
Digital
Feb 11, 2021
Rahul Sachitanand

Brands must be prepared for an era of uncertainty, ...

2021 Edelman Trust Barometer: Plague of mistrust follows Covid-19
Digital
Jan 13, 2021
Thomas Moore

2021 Edelman Trust Barometer: Plague of mistrust ...

Just Published

Reddit launches in-house agency to help brands tap into communities
Advertising
1 hour ago
Alison Weissbrot

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users.

Adlanders work long hours because clients don't pay their agencies enough
Advertising
1 hour ago
Tim Lindsay

Adlanders work long hours because clients don't pay ...

The D&AD chairman places the blame for adland's long-hours culture at the door of marketers.

Chaka Sobhani promoted to global chief creative officer of Leo Burnett
Advertising
1 hour ago
Emmet McGonagle

Chaka Sobhani promoted to global chief creative ...

Sobhani will still head up creative at Leo Burnett London.

Forrester CMO pushes for tighter integration of sales, marketing and product teams
Marketing
13 hours ago
Rahul Sachitanand

Forrester CMO pushes for tighter integration of ...

Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.