Ad Nut
Jan 22, 2021

Friday silliness: Watch fun ads from Pump, Hyundai and Snickers

Our pal Ad Nut presents a trio of amusements: Crazy dude dance moves in a dairy, the enduring power of Enya, and a mortifying misuse of a nickname in the boardroom.

Friday silliness: Watch fun ads from Pump, Hyundai and Snickers

Ad Nut knows you've had a hard week, so let's have a little fun.

First up, from New Zealand, watch a dude make increasingly unbelievable dance moves after sipping some Pump in a convenience store, in this campaign by DDB Aotearoa, directed by Sweetshop director Mark Albiston.

Next, from Australia, see the unlikely source of peace that saves a mum and dad from enduring a car ride from hell with their angry kids.

And finally, here's two clips from a US campaign for Snickers by BBDO New York, focusing on moments that might make you want to comfort yourself with a snack—such as a Snickers that's got a brownie stuck inside it.

And now, Ad Nut is going put the old paws up, play Enya on shuffle at ludicrous volume, crack open a big 'ol bottle of Pump, and scarf down a Snickers or seven—the original variety though, because adding a brownie just means less space for nuts.


Client credits:
General Manager Strategy & Brand: Wendy Rayner
Head of Marketing and Design: Angela Broad
Brand Manager: Kristin Paddy

Agency credits:
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Gary Steele
Creative Director: Freddie Coltart
Creative Director: Matt Williams
Managing Partner: Nikki McKelvie
Business Partner: Crystal Clark
Senior Business Manager: Ella Bilham
Executive Planning Director: Lucinda Sherborne
Executive Producer: Judy Thompson
Lead Integrated Producer: Samantha Royal
Integrated Producer: Melissa Ching

Production Company: Sweetshop
Director: Mark Albiston
Executive Producer: Kate Roydhouse
Executive Producer: Ben Dailey
DOP: Ginny Loane
Editor: Luke Haigh
Colourist: Pete Richie
Post Production: Perceptual Engineering
Music: Cam Ballantyne, Beatworms
Photographer: Mat Baker


Director of Marketing: Kevin Goult
Product Portfolio Marketing Manager: Helen Gilmartin
Product Marketing Specialist: Lisa Yau

Innocean Australia:
Executive Creative Director: Wes Hawes
Creative Director: Dan O’Connell
Creative Team: Dan O’Connell and V. Wassim Kanaan
Head of Strategy: Karl Bates
Head of CX: Romy Briers
Client Partner: Ian Hartley
Snr Account Director: Vincent Pled
Account Director: Sarah Gardan
Director of Integrated Production: Craig Sloane
Integrated Producer: Louis Moore
Snr Integrated Producer: Warrick Nicholson
Finished art/Design Juliana Bacmaga
Digital Production: Amanda Davis
Social Media Manager: Taylah Nilsson

Production Company: Scoundrel
Director: Michael Spiccia
Executive Producer: Kate Gooden
Executive Producer: Adrian Shapiro
DOP: Jeremy Rouse
Production Design: Sherree Phillips
Casting: Allison Meadows - Mullinars Casting
Editor: Mark Burnett, The Editors
Colourist: Ben Eagleton
VFX: Fin Design & Effects
Music: Sonar Music
Track: Enya - Orinocco Flow
Music Clearance - Anton Trailer - Trailer Media
Photography: Michael Corridore, Photoplay.

Hearts and Science


Client: Mars Wrigley/Snickers
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Directors: Gianfranco Arena, Peter Kain
Creative Directors: Scott Mahoney, Dan Oliva
Senior Art Director: Christopher Chan
Senior Copywriter: Owen Weeks
Group Executive Producer: Amy Wertheimer
Associate Producer: Star Wingate-Bey
Music Producer: Melissa Chester
Production: Moxie Pictures
Director: Martin Granger
Executive Producer: Karol Zeno
Line Producer: Matt O’Shea
DP: Jonathan Freeman
Editorial: Rock Paper Scissors
Editor: Carlos Arias
Executive Producer: Eve Kornblum
Assistant Editor: Ashley Tantillo
Color: ColorCompany 3
Colorist: Tim Masick
Audio: Heard City
Mixer/Sound Designer: Phil Loeb

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


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