A new campaign for Australia's Westpac by DDB Sydney combines the work of four different directors to paint a somewhat surreal montage of life's eventful moments.
AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.
SPIKES ASIA X CAMPAIGN: Creative leaders talk about the implications of culture, language and the way creativity is perceived next to widely accepted Eurocentric ideals.
The new offering will bring together the agency’s creative department with production talent to boost social and digital briefs.
DDB handled the pandemic ably and its dogged pursuit of pitches paid off in strong new business performance. But concerns about a lack of innovation and the network’s hard driving culture remain.
Our pal Ad Nut presents a trio of amusements: Crazy dude dance moves in a dairy, the enduring power of Enya, and a mortifying misuse of a nickname in the boardroom.
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