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How brands can get noticed in hyper-socialised China
The market's fast-evolving digital and marketing ecosystem can be a blessing or a curse to brands. The CEO of DDB China Group and CEO of DDB Asia provide tips on how to navigate this challenging but lucrative opportunity.
Creative Minds: DDB’s Shawn Lam on how Andy Warhol inspires him
The senior art director at DDB Singapore spills on artists he look up to, his attempt to run away from home as a kid, and leaving his short engineering career to cross over to advertising.
DDB drives ahead, but some people challenges persist
AGENCY REPORT CARD: The creative shop recovered from a tumultuous 2020, yet faced high employee turnover.
Agency Report Card 2021: DDB
After a challenging 2020, the agency has tried to stabilise its business and beefed up its top management, but continues to face high turnover of talent.
Former DDB Hong Kong leader joins Mindshare
Irene Tsui will assume the Hong Kong MD role on March 7.
Creative Minds: Naomi Wei is motivated by meaning
The copywriter at DDB Shanghai answers 11 of our questions. Learn about her childhood plan to exchange jokes for snacks, her social-media guilty pleasure, and her favourite work—by herself and others.
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