THE WORK: 'Sorento Black Pack Edition' for Kia by Innocean Australia.
The Korea-based agency says the purchase will expand its US presence and gain it entry to Singapore, Malaysia, Hong Kong and New Zealand.
Campaign by Innocean Australia transplants characters from two years ago into a new, Tron-like environment for an all-electric SUV.
Campaign by Innocean includes fun TVC, plus a game where the louder you growl, the faster your car moves.
GLOBAL - Jeremy Craigen, the new global chief creative officer of Innocean Worldwide, tells Campaign Asia-Pacific in this exclusive interview that his goal is to change the perception of the agency from that of a Korean company with outposts around the world to that of an international firm with roots in Korea.
Innocean Worldwide has appointed Jeremy Craigen, the former global executive creative director for Volkswagen at DDB, as its global chief creative officer.
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