Staff Reporters
Nov 21, 2023

Phibious and Innocean partner to boost business development in Vietnam

The partnership will give an edge to Korean brands and businesses looking to expand in Vietnam, one of the fastest-growing markets in Southeast Asia.

Phibious and Innocean partner to boost business development in Vietnam
Phibious, a Vietnam-based independent brand and digital marketing company, has partnered with Innocean, a global marketing group from Korea. The deal will help Korean brands and businesses enter and grow in Vietnam, and foster closer ties between the two markets.

Since bilateral relations between Vietnam and South Korea were established three decades ago, a great number of Korean businesses have successfully marked their presence in Vietnam’s market, with Hyundai Group as a leading example. According to data published by the Ministry of Planning in 2022, South Korea ranked as the number two leading country of foreign direct investment in Vietnam.
Since 2009, Phibious' operations in Vietnam have expanded to almost 150 specialists with business units and subsidiaries across its key pillars of brand and consulting, creative and content, media planning and buying, growth marketing, data and insights and digital commerce. The company works with prominent brands and businesses in the region such as Unilever, Heineken, Netflix, Vietnamobile, Perfetti Van Melle, Alibaba and VNPayQR.
More recently, Phibious has been expanding its offering beyond advertising, towards data, eCommerce entertainment and growth marketing to be more in-line with how the industry is changing.
“When I met the Phibious team, I felt our cultures were very similar, and brainstorming on new ideas was dynamic and insighful. I’m excited for our teams to discover new opportunities for innovation together,” said Jung-A Kim, vice president and CCO, Innocean.
“Vietnam is one of the fastest-growing markets in Southeast Asia. With Innocean, we believe we are well-positioned to enable Korean brands and businesses looking for proven market-entry and expansion here to fuel their growth ambitions,” said Mervyn Cheo, co-founder and CEO, Phibious.
Campaign Asia

Related Articles

Just Published

4 hours ago

Women to Watch 2023: Melanie Spencer, Thompson Spencer

When she’s not leading the growth mission for New Zealand’s largest independent, locally-owned agency network, Spencer can be found either on a surfboard or a set of skis.

12 hours ago

Grey assembles global leadership team for Coca-Cola ...

The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.

13 hours ago

Spotify Wrapped 2023 celebrates real moments with ...

Spotify’s annual year-end recap campaign expands on personalised listening habits and drops easter eggs around the world.

13 hours ago

Why class is culture and we should celebrate both

By embracing all classes, adland has the chance to become hugely enriched, says Havas London's chief creative officer, Vicki Maguire.