The brand’s PR team is stressing transparency about its safety features.
Hyundai's head of product and former BMW marketer Thomas Schemera takes over CMO role from Wonhong Cho to better align marketing with new product launches.
Our pal Ad Nut presents a trio of amusements: Crazy dude dance moves in a dairy, the enduring power of Enya, and a mortifying misuse of a nickname in the boardroom.
The Korean automaker debuts a visually sumptuous global campaign by Jung von Matt for its electric-vehicle brand Ioniq, including a very brief "appearance" by mega-boyband BTS.
AnalogFolk's campaign for the Australia launch of the i30 N-Line sedan sets a definite tone. If you can't bear to watch, the agency suggests, then this is not the car for you.
Brands including Hyundai and Samsung have begun to remove mentions of the boyband on their Chinese websites.
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