hyundai
How Hyundai Genesis responded when Tiger Woods crashed in one of its cars
The brand’s PR team is stressing transparency about its safety features.
Hyundai Motor replaces CMO
Hyundai's head of product and former BMW marketer Thomas Schemera takes over CMO role from Wonhong Cho to better align marketing with new product launches.
Friday silliness: Watch fun ads from Pump, Hyundai and Snickers
Our pal Ad Nut presents a trio of amusements: Crazy dude dance moves in a dairy, the enduring power of Enya, and a mortifying misuse of a nickname in the boardroom.
Hyundai says you're 'in charge' of the future
The Korean automaker debuts a visually sumptuous global campaign by Jung von Matt for its electric-vehicle brand Ioniq, including a very brief "appearance" by mega-boyband BTS.
Trigger warning: This Hyundai ad is scary on purpose
AnalogFolk's campaign for the Australia launch of the i30 N-Line sedan sets a definite tone. If you can't bear to watch, the agency suggests, then this is not the car for you.
BTS faces backlash in China following Korean war tribute
Brands including Hyundai and Samsung have begun to remove mentions of the boyband on their Chinese websites.
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