hyundai

Mar 2, 2021

How Hyundai Genesis responded when Tiger Woods crashed in one of its cars

The brand’s PR team is stressing transparency about its safety features.

Feb 25, 2021

Hyundai Motor replaces CMO

Hyundai's head of product and former BMW marketer Thomas Schemera takes over CMO role from Wonhong Cho to better align marketing with new product launches.

Jan 22, 2021

Friday silliness: Watch fun ads from Pump, Hyundai and Snickers

Our pal Ad Nut presents a trio of amusements: Crazy dude dance moves in a dairy, the enduring power of Enya, and a mortifying misuse of a nickname in the boardroom.

Nov 23, 2020

Hyundai says you're 'in charge' of the future

The Korean automaker debuts a visually sumptuous global campaign by Jung von Matt for its electric-vehicle brand Ioniq, including a very brief "appearance" by mega-boyband BTS.

Oct 20, 2020

Trigger warning: This Hyundai ad is scary on purpose

AnalogFolk's campaign for the Australia launch of the i30 N-Line sedan sets a definite tone. If you can't bear to watch, the agency suggests, then this is not the car for you.

Oct 14, 2020

BTS faces backlash in China following Korean war tribute

Brands including Hyundai and Samsung have begun to remove mentions of the boyband on their Chinese websites.