Campaign India Team
Jun 12, 2023

Hyundai names cricketer Hardik Pandya as brand ambassador for Exter

The auto brand has already released a film featuring the athlete

Hyundai names cricketer Hardik Pandya as brand ambassador for Exter

Hyundai Motor India has announced the appointment of Hardik Pandya as brand ambassador of the Exter.

A film featuring the cricketer has been rolled out to announce the association.

Tarun Garg, COO, Hyundai Motor India, said, “Hyundai Exter is an extraordinary SUV, it is entering the Indian market at a time when style needs to be matched by substance, when value goes hand in hand with performance, thus giving consumers much more than they desire. To epitomise this symbolic image of Hyundai Exter, we could think of none other than Hardik Pandya, who has emerged as one of India’s brightest stars in the recent history of the sport of cricket. Based on his great performances on the pitch as a leader and his great family values, we are confident that Hardik Pandya will amplify our brand campaign and help connect Hyundai Exter to Gen MZ audiences.”

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Move and win roundup: Week of May 5, 2025

Catch up on our weekly roundup of people moves and account wins at One Green Bean, Dentsu Creative Isobar, Attivo Group, Syndigo, and more.

11 hours ago

How Selena Gomez’s album release is a masterclass ...

Gomez's recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of TikTok and short-form video.

11 hours ago

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

12 hours ago

WPP eyes India for growth as global revenue faces ...

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES 2025—a global media summit held in Mumbai with participation from 77 nations.