As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.
The network sees revenue drop 14.1% and EBIT down 32.6% in 2020, but says business was more stable towards the end of the year.
SPIKES ASIA X CAMPAIGN: As consumers seek stability in their lives, they are gravitating toward brands and companies that can provide not just instant gratification with their products and services, but also longer-term value in their lives.
Pandemic will only hasten shift to ecommerce, even as brand and customer experience meld, according to a new Essence study.
Pandemic led to lower costs for top global advertiser.
A couple of quarters after the Covid-19 pandemic hit its financial performance, Google's parent company has recorded a 69% jump in operating income and 23% lift in revenue year-on-year.
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