covid19

14 hours ago

Agencies in APAC raced to ready themselves for ecommerce's explosive growth in 2020

As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.

Feb 25, 2021

WPP AUNZ nets $71 million in cost savings, significantly shrinks debt

The network sees revenue drop 14.1% and EBIT down 32.6% in 2020, but says business was more stable towards the end of the year.

Feb 23, 2021

Interest in brand purpose heightened during pandemic and social unrest

SPIKES ASIA X CAMPAIGN: As consumers seek stability in their lives, they are gravitating toward brands and companies that can provide not just instant gratification with their products and services, but also longer-term value in their lives.

Feb 11, 2021

Brands must be prepared for an era of uncertainty, as Covid-19 accelerates market shifts

Pandemic will only hasten shift to ecommerce, even as brand and customer experience meld, according to a new Essence study.

Feb 7, 2021

Amazon cuts ad spend for first time in 17 years

Pandemic led to lower costs for top global advertiser.

Feb 3, 2021

Google ads and cloud send Alphabet profit skyrocketing to $15.7 billion in Q4

A couple of quarters after the Covid-19 pandemic hit its financial performance, Google's parent company has recorded a 69% jump in operating income and 23% lift in revenue year-on-year.