Disinformation Shield aims to uncover illicit actors on the fringes of the dark web and combat disinformation.
The agency has also started partnerships with content optimisation platform VidMob and French digital media company Brut. UEG CEO Jarrod Moses (pictured) will oversee Edelman Studios.
It’s designed to validate the impact of earned media on brand sales.
Jamie Moldafsky will spearhead the integrated global function for Nielsen’s global media business.
The firm says the tools will help clients “see around corners."
Using Opera's mobile placements, marketers can reach 285 million consumers worldwide.
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