The partnership include a new training program to train WPP employees on how to create custom brand experiences in Fortnite using Unreal Engine.
He left Edelman in December 2021 after 28 years with the agency.
With the creation of the chief creative officer role, executive creative director Marc Levy will lead MSL’s creative strategy team and report to Partovi.
The multicultural marketing agency specializes in Chinese and South Asian communications.
O'Keeffe spent the last 25 years at Edelman, where she served as chief talent officer of the US, Canada and Latin America and most recently as global CTO of practices, sectors and clients.
A majority of the public worry healthcare has become politicized, and trust in the sector varies depending on income, race and political party.
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