mcdonalds

Jan 7, 2024

McDonald’s gets its money’s worth with overflowing billboard

McDonald’s has more than maxed out a media site with a cheeky out-of-home execution by Leo Burnett.

Oct 18, 2023

McDonald's: The fast food brand looking to play the long game in India

We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...

Aug 21, 2023

Taste tops the charts in McDonald's and Leo Burnett Indonesia campaign

Lost in translation but found in rhythm? Leo Burnett’s delightfully absurd campaign for McDonald’s Indonesia transforms a Happy Meal into a dramatic interpretative dance of confusion.

Aug 13, 2023

Leo Burnett and McDonald's reject charge of plagiarism over number-plate ads

Art director Zed Anwar’s One Minute Brief work appeared on social four months ago but Leo Burnett UK says it presented the idea internally in January and to McDonald’s in February.