McDonald’s has more than maxed out a media site with a cheeky out-of-home execution by Leo Burnett.
The ad was created by Leo Burnett UK.
We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...
WATCH: A chicken tale worth tasting via DDB Australia.
Lost in translation but found in rhythm? Leo Burnett’s delightfully absurd campaign for McDonald’s Indonesia transforms a Happy Meal into a dramatic interpretative dance of confusion.
Art director Zed Anwar’s One Minute Brief work appeared on social four months ago but Leo Burnett UK says it presented the idea internally in January and to McDonald’s in February.
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