mcdonalds
McDonald’s purpose was ‘intangible,’ so it unveiled a new one
Fast food chain retained Brunswick, R/GA, Weber Shandwick, Jack Morton and Weiden + Kennedy for the launch.
Dentsu lands McDonald's China media buying account
Omnicom agency OMD had previously held both the media buying and planning account in China but was dropped from the roster in May.
McDonald's hires chief global impact officer to focus on purpose
Former Hilton global corporate affairs chief Katie Fallon will head a newly created global impact team.
Watch how McDonald's in India unleashes the 'big hug'
The fast food giant thinks a double patty burger is a handy replacement for a warm embrace.
McDonald's releases waterfalls of white meat in Hong Kong
Juicy chicken stands in for rushing rapids in a DDB Hong Kong campaign that's clearly aimed—in terms of both timing and execution—at tweaking KFC's beak.
Asia-Pacific Power List 2020: Eugene Lee, McDonald’s
Lee leads many hyperlocal campaigns in Malaysia including one that reached legendary status for the brand's fried chicken. The campaign still serves as a case study for many marketers.
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