mcdonalds

Dec 1, 2022

Leo Burnett launches diversity programme for clients, with McDonald's on board

Scheme will include workshops, creative development and PR advice to clients.

Nov 15, 2022

McDonald's turns to Jason Sudeikis for World Cup campaign

'Wanna go to McDonald's' is the brand's largest global campaign to date.

Nov 10, 2022

'If you don't get it, don't get into it': McDonald's Asia CMO on targeting gamers

GAME CHANGERS 2022: Emerging sectors like gaming are increasingly complicated as they evolve, and brand adoption can be tricky. Eugene Lee explains how the brand is prioritising these new channels and methods while aligning with its business objectives.

Oct 17, 2022

Crafting culturally authentic ads that appeal to everyone

When brands speak authentically to a specific population, their ads end up more appealing to the general population than the average ad produced by those same brands.

Oct 5, 2022

Would you like a side of camaraderie with your Big Mac?

In a new recruitment campaign for McDonald’s Australia, the fast-food giant promises the ‘joys and perks’ of working with your mates.

Sep 29, 2022

McDonald's Asia CMO on his first-ever global World Cup campaign and more

Eugene Lee opens up in a wide-ranging interview about its upcoming 2022 FIFA campaign, leveraging creativity, the metaverse, their menu and his own marketing role.