mcdonalds

Nov 10, 2020

McDonald’s purpose was ‘intangible,’ so it unveiled a new one

Fast food chain retained Brunswick, R/GA, Weber Shandwick, Jack Morton and Weiden + Kennedy for the launch.

Oct 26, 2020

Dentsu lands McDonald's China media buying account

Omnicom agency OMD had previously held both the media buying and planning account in China but was dropped from the roster in May.

Oct 1, 2020

McDonald's hires chief global impact officer to focus on purpose

Former Hilton global corporate affairs chief Katie Fallon will head a newly created global impact team.

Aug 26, 2020

Watch how McDonald's in India unleashes the 'big hug'

The fast food giant thinks a double patty burger is a handy replacement for a warm embrace.

Jul 6, 2020

McDonald's releases waterfalls of white meat in Hong Kong

Juicy chicken stands in for rushing rapids in a DDB Hong Kong campaign that's clearly aimed—in terms of both timing and execution—at tweaking KFC's beak.

Jun 29, 2020

Asia-Pacific Power List 2020: Eugene Lee, McDonald’s

Lee leads many hyperlocal campaigns in Malaysia including one that reached legendary status for the brand's fried chicken. The campaign still serves as a case study for many marketers.