mcdonalds

Mar 15, 2023

Donation wallpaper gives a charity new life in Taiwan

INSPIRATION STATION: Leo Burnett designed a special collection of cellphone wallpapers for McDonald’s with a barcode that donates to its charity whenever you buy something.

Mar 12, 2023

OMD bags McDonald's India

Account won post a multi-agency pitch

Dec 1, 2022

Leo Burnett launches diversity programme for clients, with McDonald's on board

Scheme will include workshops, creative development and PR advice to clients.

Nov 15, 2022

McDonald's turns to Jason Sudeikis for World Cup campaign

'Wanna go to McDonald's' is the brand's largest global campaign to date.

Nov 10, 2022

'If you don't get it, don't get into it': McDonald's Asia CMO on targeting gamers

GAME CHANGERS 2022: Emerging sectors like gaming are increasingly complicated as they evolve, and brand adoption can be tricky. Eugene Lee explains how the brand is prioritising these new channels and methods while aligning with its business objectives.

Oct 17, 2022

Crafting culturally authentic ads that appeal to everyone

When brands speak authentically to a specific population, their ads end up more appealing to the general population than the average ad produced by those same brands.