mcdonalds

May 21, 2020

McDonald's moves China media planning from OMD to Publicis Groupe

A dedicated 'Power of One' team will handle the planning function, with an emphasis on customer data. The fate of the brand's media buying in China remains unclear.

May 7, 2020

McDonald's ad features ice cream and pickle combo

TVC from DDB Sydney is not a new-product introduction, but rather a sweet (and sour) Mother's Day story.

Feb 13, 2020

Burger King encourages Ronald McDonald love on Valentine's Day

Watch the film conceptualised by Famous Innovations here

Jan 30, 2020

McDonald's experience of the future helps drive sales

The burger chain reported it's highest comparable sales growth in a decade for the full year 2019.

Dec 24, 2019

Burger King reveals all 2019 ads featured lurking Big Mac

Fast-food chain describes reveal as 'Whopper of a secret'.

Nov 20, 2019

Does client conflict still exist in the age of consultancies and McDonald's?

Conflict is going extinct and McDonald's just proved it.