mcdonalds
Asia-Pacific Power List 2024: Tina Chao, McDonald's
Elevating the reputed brand through heartfelt human stories, Chao is a maverick at bridging the gap between sales and marketing to drive home results.
McDonald’s China’s CGO on 'kidult' marketing and super-fan power
McDonald’s China's chief growth officer, Yabin He, tells Campaign that he deprioritises ROI in place of emotional connections and targeting the 'inner child' of consumers.
40 Under 40 2024: Meryl Adiel Hernandez, McDonald’s
Through her dedication to ethical practices and community well-being, Hernandez exemplifies leadership with purpose, leaving an enduring impact on both McDonald's Philippines and the communities it serves.
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McDonald’s Monopoly promo calls on customers to 'power peel' on-pack and in-app
TMS handled main promotional campaign, with supporting ads by Leo Burnett UK.
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McDonald's taps Yum Brands veteran for Asia CMO role
Angelina Villanueva is taking over as the role, replacing Brenda Kou. Kou departed the company in May 2024 after less than a year in the role.
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McDonald's reimagines famous movie scenes for Indonesia campaign
The fast-food brand tries to deliver a blockbuster campaign but is overshadowed by the movies it attempts to replicate.
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