Donation wallpaper gives a charity new life in Taiwan
INSPIRATION STATION: Leo Burnett designed a special collection of cellphone wallpapers for McDonald’s with a barcode that donates to its charity whenever you buy something.
OMD bags McDonald's India
Account won post a multi-agency pitch
Leo Burnett launches diversity programme for clients, with McDonald's on board
Scheme will include workshops, creative development and PR advice to clients.
McDonald's turns to Jason Sudeikis for World Cup campaign
'Wanna go to McDonald's' is the brand's largest global campaign to date.
'If you don't get it, don't get into it': McDonald's Asia CMO on targeting gamers
GAME CHANGERS 2022: Emerging sectors like gaming are increasingly complicated as they evolve, and brand adoption can be tricky. Eugene Lee explains how the brand is prioritising these new channels and methods while aligning with its business objectives.
Crafting culturally authentic ads that appeal to everyone
When brands speak authentically to a specific population, their ads end up more appealing to the general population than the average ad produced by those same brands.
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