Apr 15, 2024

Martech to form a larger part of Thai marketing spend: report

TOP OF THE CHARTS: Thailand's Martech Report 2024 finds the proportion of martech budgets to corporate marketing budgets to be 46% this year, up from 2023 levels.

Nov 6, 2023

Women to Watch 2023: Christina Vacharanetr, Zenith

Vacharanetr’s innovative approach has reshaped the Groupe’s media strategies to meet modern demands, winning big pitches and driving exponential growth.

Aug 22, 2023

Thailand threatens legal action against Facebook

The Thai government announced plans to seek a shutdown of the social platform, citing the company's failure to screen and take action against thousands of scam ads affecting more than 200,000 users.

Dec 12, 2022

November 2022 APAC advertiser of the month: Tepthai

Data from YouGov’s BrandIndex shows that awareness of Tepthai’s advertisements in Thailand rose by over nine percentage points in September.

Dec 6, 2022

Kasikornbank challenges workplace tropes in recruitment ad

A boss who only wants their way? Suck-up behaviour in the office? A lack of investment in workplace facilities? Not at our bank, Kasikornbank promises.

Dec 1, 2022

Creative Minds: Thasorn Boonyanate on having parents in adland

The chief creative officer of BBDO Thailand talks about his favourite campaign that involved throwing the client brief out to the public.