November 2022 APAC advertiser of the month: Tepthai
Data from YouGov’s BrandIndex shows that awareness of Tepthai’s advertisements in Thailand rose by over nine percentage points in September.
Kasikornbank challenges workplace tropes in recruitment ad
A boss who only wants their way? Suck-up behaviour in the office? A lack of investment in workplace facilities? Not at our bank, Kasikornbank promises.
Creative Minds: Thasorn Boonyanate on having parents in adland
The chief creative officer of BBDO Thailand talks about his favourite campaign that involved throwing the client brief out to the public.
One way to achieve nirvana? Shopping, apparently
To promote its Midnight Sale, Thailand’s Central Department Store’s new film features two women who fear that enlightenment won’t be enough to stop them from shopping.
Ogilvy Thailand picks agency veteran Jiravara Virayavardhana as new CEO
Virayavardhana first joined the agency in 1995 and has since taken on various roles.
A moment of indecisiveness could haunt your entire life
As one man learns in this new campaign by VMLY&R for Thai home improvement retailer Boonthavorn.
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