The values of authenticity and consistency become principal for creators who aim to stand out amid the hustle of the TikTok arena. And this can finally be adapted by brands who want to emphasise their presence on the platform.
When temperatures soared, the ad would remind commuters to stay hydrated.
AXA's chief brand and communications officer Sabrina Cheung and Publicis' creative chief Natalie Lam on the conception behind the insurance brand's first-ever social-first campaign.
"Every touchpoint is an opportunity for brand experience and to sell", says Mike Forster on the agency's Shopex launch in Indonesia.
The announcement comes close to the heels of B. Ramanathan's promotion to a regional role.
The agency also promoted Janet Tsai to chief communications officer in the region.
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