Nov 14, 2023

October 2023 APAC advertiser of the month: HP Indonesia

Through targeted promotions at key technology conventions, information tech company HP Indonesia has managed to significantly increase its brand and advertising awareness in October.

Nov 2, 2023

Creative Minds: Jonathan Ronaldo on being an unexpected adman, but loving it anyway

This Indonesian creative never thought he'd find himself in ad agency. But with a splash of creativity and a love of expression, it's the work he now credits most for propelling his life forward.

Oct 3, 2023

Wunderman Thompson hires Ogilvy's Samir Gupte as Indonesia CEO

An Ogilvy veteran, Gupte succeeds Vaishali Sarkar as chief executive for Indonesia.

Jul 21, 2023

Reckitt mixes culture and customs to take on Indonesian consumers

Reckitt Indonesia cleverly breaks down traditional barriers, without foregoing local culture in key campaigns with Durex, Dettol and Harpic.

Mar 16, 2023

Indonesian Gen Z seeks ‘me in we’

Brands need to ‘walk the talk’ or risk alienating the largest target group.

Oct 17, 2022

From ‘pargoy’ to Jill Gorden: TikTok’s power in Indonesia’s attention economy

The values of authenticity and consistency become principal for creators who aim to stand out amid the hustle of the TikTok arena. And this can finally be adapted by brands who want to emphasise their presence on the platform.