indonesia
Indonesian Gen Z seeks ‘me in we’
Brands need to ‘walk the talk’ or risk alienating the largest target group.
From ‘pargoy’ to Jill Gorden: TikTok’s power in Indonesia’s attention economy
The values of authenticity and consistency become principal for creators who aim to stand out amid the hustle of the TikTok arena. And this can finally be adapted by brands who want to emphasise their presence on the platform.
OOH Danone campaign in Indonesia reads weather patterns
When temperatures soared, the ad would remind commuters to stay hydrated.
AXA 'breaks myths' and questions stereotypes in latest campaign
AXA's chief brand and communications officer Sabrina Cheung and Publicis' creative chief Natalie Lam on the conception behind the insurance brand's first-ever social-first campaign.
M&C Saatchi Indonesia launches omnichannel shopper and brand unit
"Every touchpoint is an opportunity for brand experience and to sell", says Mike Forster on the agency's Shopex launch in Indonesia.
Ogilvy names Sieg Penaverde as Indonesia Group CEO
The announcement comes close to the heels of B. Ramanathan's promotion to a regional role.
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