indonesia

Jul 15, 2020

ADK announces new head in Singapore, sets up Indonesia office

The Japan-based network taps Takayuki Osaki, former Netflix and Nike marketer, to drive performance marketing and direct-to-consumer business growth.

Jun 23, 2020

MullenLowe sells majority stake in Indonesia to management

The IPG network will retain a 20% stake in what will be called MullenLowe Lintas Indonesia.

May 25, 2020

Heinz ABC to Indonesia: Stay at home and cook

Ramadan-themed ad positions the company's factory workers as heroes ensuring everyone will have plenty of foodstuffs while they remain in isolation.

May 13, 2020

Grab makes an impact with ‘contactless’ campaign during Ramadan

The company enlisted its workers in Indonesia to shoot a local campaign video that has attracted 9.4 million views on YouTube and 3.3 million on Instagram.

May 4, 2020

Brands in Indonesia need to be inventive to capture at-home consumer interest during Ramadan

From ecommerce to travel, marketers need to find new ways to do business, suggests an M&C Saatchi Indonesia report.

Apr 27, 2020

During Ramadan, brands shelve expansive campaigns in favour of toned-down purposeful DIY work

Brands find innovative ways to stay connected with distant consumers, addressing home-bound Muslims amidst pandemic.