indonesia

Feb 19, 2021

Campaign Crash Course: How to measure the impact of influencer marketing campaigns

During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns?

Nov 9, 2020

Hand sanitiser stations in Indonesia become advertising targets

Providing a "basic necessity" has turned into a "profitable exercise" using programmatic advertising.

Oct 27, 2020

Unilever, Mindshare and Goal tout 'world's smartest football pundit'

Football website Goal will deliver more than 500 pieces of content based on real-time win probabilities provided by Stats Perform's Opta technology in a campaign for Clear for Men shampoo in Indonesia.

Oct 23, 2020

The coolest spray cans around

INSPIRATION STATION: What do you get when an Indonesian street artist melds Japanese Daruma dolls with spray paint cans?

Sep 16, 2020

M&C Saatchi tops 89 hopefuls to win Indonesia Tourism account

The agency will be responsible for a "massive" domestic and international campaign launching in 2021.

Sep 7, 2020

Indonesia’s top 100: Korean electronics, global brands still dominate

ASIA's TOP 1000 BRANDS: LG joins Samsung at the top, while domestic brands make quiet gains lower in the ranking.