THE WORK: 'Smart way to pay' for Mastercard by McCann Worldgroup, Carat and Weber Shandwick.
THE WORK: 'Single signature' for Amnesty International by Grey Indonesia
Though white skin has been seen as a beauty 'ideal' for 50 years, Indonesia's fashion and beauty industries are now employing more ‘indigenous' models, and darker-skinned celebrities are genuine beauty symbols.
The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
Investment includes a new second headquarters in Jakarta.
CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.
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