The Japan-based network taps Takayuki Osaki, former Netflix and Nike marketer, to drive performance marketing and direct-to-consumer business growth.
The IPG network will retain a 20% stake in what will be called MullenLowe Lintas Indonesia.
Ramadan-themed ad positions the company's factory workers as heroes ensuring everyone will have plenty of foodstuffs while they remain in isolation.
The company enlisted its workers in Indonesia to shoot a local campaign video that has attracted 9.4 million views on YouTube and 3.3 million on Instagram.
From ecommerce to travel, marketers need to find new ways to do business, suggests an M&C Saatchi Indonesia report.
Brands find innovative ways to stay connected with distant consumers, addressing home-bound Muslims amidst pandemic.
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