Mar 16, 2023

Indonesian Gen Z seeks ‘me in we’

Brands need to ‘walk the talk’ or risk alienating the largest target group.

Oct 17, 2022

From ‘pargoy’ to Jill Gorden: TikTok’s power in Indonesia’s attention economy

The values of authenticity and consistency become principal for creators who aim to stand out amid the hustle of the TikTok arena. And this can finally be adapted by brands who want to emphasise their presence on the platform.

Oct 3, 2022

OOH Danone campaign in Indonesia reads weather patterns

When temperatures soared, the ad would remind commuters to stay hydrated.

Sep 26, 2022

AXA 'breaks myths' and questions stereotypes in latest campaign

AXA's chief brand and communications officer Sabrina Cheung and Publicis' creative chief Natalie Lam on the conception behind the insurance brand's first-ever social-first campaign.

Sep 1, 2022

M&C Saatchi Indonesia launches omnichannel shopper and brand unit

"Every touchpoint is an opportunity for brand experience and to sell", says Mike Forster on the agency's Shopex launch in Indonesia.

Aug 9, 2022

Ogilvy names Sieg Penaverde as Indonesia Group CEO

The announcement comes close to the heels of B. Ramanathan's promotion to a regional role.