During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns?
Providing a "basic necessity" has turned into a "profitable exercise" using programmatic advertising.
Football website Goal will deliver more than 500 pieces of content based on real-time win probabilities provided by Stats Perform's Opta technology in a campaign for Clear for Men shampoo in Indonesia.
INSPIRATION STATION: What do you get when an Indonesian street artist melds Japanese Daruma dolls with spray paint cans?
The agency will be responsible for a "massive" domestic and international campaign launching in 2021.
ASIA's TOP 1000 BRANDS: LG joins Samsung at the top, while domestic brands make quiet gains lower in the ranking.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins