Ad Nut
May 23, 2018

Lion and cryin': The year's top 3 award-bait campaigns

Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.

Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.

Ad Nut knows that everyone loves awards. They're shiny. They look nice on shelves in a reception area. And they can guarantee agencies bucketloads of work and creatives bucketloads of money for the future.

However, sometimes the methods employed to get those lauded office decorations can be downright shady.

Specifically, agencies can manipulate juries by producing work that appears on the surface to promote noble causes, while in reality having...

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