Ad Nut
May 23, 2018

Lion and cryin': The year's top 3 award-bait campaigns

Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.

Ad Nut knows that everyone loves awards. They're shiny. They look nice on shelves in a reception area. And they can guarantee agencies bucketloads of work (and creatives bucketloads of money) for the future.

However, sometimes the methods employed to get those lauded office decorations can be downright shady.

Specifically, agencies can manipulate juries by producing work that appears on the surface to promote noble causes, while in reality having little actual worth in real-world terms. Other times, they do something reasonably decent, but then hype it up to the point that you'd think they're gunning for Nobel prizes, rather than advertising awards.

For the last few years, Ad Nut has been tracking this particular form of industry ickyness in written form. But this year, the infinitely wise powers that be at Campaign Asia-Pacific have convinced Ad Nut to start appearing on camera (shudder). So here is Ad Nut's long-unawaited video debut, discussing this year's best and worst APAC award bait.

Please check out Ad Nut's full briefing on this year's award bait haul, most of which, to Ad Nut's surprise, is not completely heinous.

And remember, even if you're playing with Ad Nut's feelings, Ad Nut loves you—although you may question that statement after you hear Ad Nut's voice. 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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