Ad Nut
May 23, 2018

Lion and cryin': The year's top 3 award-bait campaigns

Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.

Ad Nut knows that everyone loves awards. They're shiny. They look nice on shelves in a reception area. And they can guarantee agencies bucketloads of work (and creatives bucketloads of money) for the future.

However, sometimes the methods employed to get those lauded office decorations can be downright shady.

Specifically, agencies can manipulate juries by producing work that appears on the surface to promote noble causes, while in reality having little actual worth in real-world terms. Other times, they do something reasonably decent, but then hype it up to the point that you'd think they're gunning for Nobel prizes, rather than advertising awards.

For the last few years, Ad Nut has been tracking this particular form of industry ickyness in written form. But this year, the infinitely wise powers that be at Campaign Asia-Pacific have convinced Ad Nut to start appearing on camera (shudder). So here is Ad Nut's long-unawaited video debut, discussing this year's best and worst APAC award bait.

Please check out Ad Nut's full briefing on this year's award bait haul, most of which, to Ad Nut's surprise, is not completely heinous.

And remember, even if you're playing with Ad Nut's feelings, Ad Nut loves you—although you may question that statement after you hear Ad Nut's voice. 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

1 day ago

Dentsu Creative Bengaluru wins agency of the year ...

Event crowns agency, network and most creative company of the year, as Ogilvy and WPP also win titles.

2 days ago

Cannes Lions 2022: All the APAC winners (so far)

The Direct, Media and Social categories proved popular for Asian work while Dentsu India picked up a third Grand Prix. See other APAC winners in our running tally.

2 days ago

The celebrity creative vs the everyday creative

How indie and network agencies cater to both, according to UltraSuperNew’s general manager.