naked
BMF takes over Naked brand
Naked's operations have wound down over the last few years, with the company shutting its UK and US offices in 2017.
Lion and cryin': The year's top 3 award-bait campaigns
Our pal Ad Nut debuts on video to call out some of the worst and best heartstring-tugging work offered up by APAC agencies this year.
Wrap up: 9 things you need to know this week
HONG KONG - Here’s our weekly windup of key things that got us thinking and readers talking this week: a perplexing pun quash in China, app communities, nearly naked in Singapore, low-tier opportunity, Facebook video ads, Asian programmatic, Absolut music, digital war rooms and the year in review.
Drive action before emotional connection: Adam Ferrier
SPIKES ASIA 2013 - In his presentation this afternoon, Adam Ferrier, head of behavioural science at Naked Communications, argued that over-emphasis on creativity at traditional advertising agencies risks stifling the potential of campaigns to effect real behavioural change among consumers.
Simon Veksner joins Naked as head of ideas, closes Scamp
AUSTRALIA - Naked Communications has hired Simon Veksner as head of ideas across its Sydney, Melbourne and Auckland offices following a four-month talent hunt after the departure of Paul Swann for The Works.
Naked's Imogen Hewitt to depart for Australia
SINGAPORE – Imogen Hewitt, managing director of Naked Communications Singapore, is set to return to Australia to take on a business development role at the agency’s Sydney office.
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